The strategy for the new Alitalia was unveiled with unequivocal commitment by the new executive team and strategic investors to reinvent the airline.

Alitalia will introduce new routes, new product and services standards, a new cost management strategy and new branding, as the foundations to build a premium global airline representing the best of Italy.

The new Alitalia commenced operations in January 2015, following the completion of equity investments by Etihad Airways and Alitalia’s existing shareholders.