A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN
By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company's latest…
UBER EATS TO LAUNCH IN BANGLADESH
Uber Eats, the food delivery app by Uber will launch in Bangladesh in April 2019. The service will start its operations with the capital city Dhaka. Similar to the Uber…
CUSTOMER ADVOCACY IN 3 YEARS
By Afraim Karim Customers define the success of an organization and will remain to be the most vital element for all organizations. As industries grow more, they become more customer…
NOTABLE CAMPAIGNS OF INTERNATIONAL MOTHER LANGUAGE DAY 2019
Bangladesh is moving into the modern world of advertisement and the brands' marketing game has been on the rise. Brands are now more conscious of putting their A-game in front…
BRAND DHARMA, SUSTAINABILITY & INNOVATION
The International Advertising Association (IAA) has held its 44th World Congress in Kochi, India. It was the first ever iteration of the congress in India. The International Advertising Association (IAA)…
E-LEARNING TO THE RESCUE
By Khondker Faraz Shafiq Whether it is to follow your passion or learn something interesting to add to your resume, e-learning is perhaps the cheapest and the most easily attainable…
BRANDS THAT LEARNED FROM CULTURAL DISASTERS
Leaders make every effort to think through the best outcome for their trade, which includes communication and setting up certain standards for their teams. While these standards may not be…
CRISIS MANAGEMENT PLAN FOR YOUR BRAND
Does your organization have a plan for crisis management? Before we go on to that, let’s begin with the word ‘crisis’. From an organizational perspective, crisis is a sudden and…
5th Inspiring Women Award Honors Exemplary Women
Women in Leadership (WIL) has honored the most inspiring female professionals of the country at the 5th edition of Inspiring Women Award. The grand award ceremony took place on 9th…
BBF MONTHLY | MARCH 2019
The March 2019 issue of the BBF magazine focuses on 'Gender Equality'. The cover story encapsulates all that happened at the IAA World Congress - Kochi 2019. It also covers…
A FEW TAKES ON THE BUDDING PRODUCTION HOUSE REALM
By Abdullah Al Nahian In the technology and information driven market that we have in our lives today, the opportunities for marketers have increased several folds and so have the…
SMALL BUSINESS AND INTEGRATION OF MARKETING MIX
As business students, we all have been engraved with the organized concept of marketing mix and its essential benefits for a sustainable marketing strategy for a company. The marketing mix…
NEW ZEALAND DAIRY INTRODUCES CALCI-PRO
New Zealand Dairy Products Bangladesh Ltd. (NZDP), has introduced one of its therapeutic products “Calci-Pro” in Bangladesh on February 22, 2019. The event was graced by Her Excellency, Ms. Joanna…
AUGMENTED REALITY AND E-COMMERCE
By Nafisa Nawal Khan WHAT AUGMENTED REALITY ACTUALLY IS In the past, in movies that used to portray the future, a common portrayal would be people being able to interact…
ASKING THE RIGHT QUESTIONS
By Khondker Faraz Shafiq “A prudent question is one half of wisdom” - through this quote, English philosopher, Francis Bacon likened the asking of a well thought out question to…
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