THE MARKETER HAPPINESS REPORT ANSWERS
Whenever we discuss a profession, it involves discussing the characteristics and the job description of that profession. Similarly, in the case of marketing, reports, articles and all forms of write-ups…
ENTREPRENEURSHIP BOOTCAMP FOR HIGH SCHOOL STUDENTS
Young Founders School Launched in Dhaka After successfully launching in major cities across Asia such as Hong Kong, Singapore and Shenzhen, YFS recognized Dhaka for its entrepreneurial spirit and chose…
TALE OF PROFESSOR DR. MUHAMMAD SAMAD
How do you describe a person of acute intellect and inquisitive mind? How do you put together all his stories when the stories are the testament of Bangladesh? How do…
9TH BEST BRAND AWARD CELEBRATES THE MOST LOVED BRANDS
Brands are loved when they build themselves as exceptional entities both for the businesses and the consumers. The brands always try to have profound, rich and captivating stories that can…
WHY ADVERTISERS SHOULD CARE
In a growing market with so many competitors and having access to social media all over the world, it is a race to catch clients and customers before everyone else.…
BBF MONTHLY | JANUARY 2019
Bangladesh Brand Forum's January 2019 issue has a collection of intriguing contents. Having Best Brand Award Bangladesh 2018 as the cover story, this issue shares insights into Marketing Mind-mapping, The…
AMF Predicts Top 9 Asian Marketing Trends
2018 is was a big year for marketing in Asia with loads of new trends and techniques being brought to the forefront of our strategies. Print marketing continued to be…
WIL HOLDS WOMEN OF EXCELLENCE 2018
Women in Leadership (WIL) put together a day-long engagement session titled ‘Women of Excellence 2018’. The initiative aimed at instigating knowledge and skills among the audience, most of which were…
CAPTURING MORE THROUGH CHATBOTS
This is the detailed version of "Ways A Chatbot Can Get You More Clients" from our September issue where it was presented that technology like Facebook Messenger is allowing websites…
FINANCIAL ANALYSIS IN A DATA-DRIVEN WORLD
Today, all eyes are on a business's finance department as it is asked to cut costs, reassess risks, and cope with the deep uncertainty generated by ongoing economic conditions. New…
SHAPING MODERN RETAIL IN BANGLADESH
Modern Retail sector in Bangladesh faces major challenges – skill gap, lack of strategic direction, lack of technology adaptation, policy implication complexity – just to name a few. These challenges…
Women In Leadership Publication | 7th Edition
Recently, one of my performance (Intersection at Shohornama) images has gone viral. Without knowing the actual context people started judging my attire and appearance. Performance art is an art genre…
DELVING DEEP INTO DIGITAL
Digital marketing has become an indispensable part of this modern era. It is a vital part of marketing strategies all around the globe. As a nation, Bangladesh is not far…
MONEY IN THE AIR
No matter which part of the world you are in, the need of equivalent exchange of goods with something of value, is the principle we all go by. You can…
IS CHINESE MASCULINITY IN CRISIS OR AN OPPORTUNITY FOR BRANDS?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males Acrush is the latest hot boy band to appeal to the insatiable taste for "little fresh…
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