SMALL BUSINESS AND INTEGRATION OF MARKETING MIX
As business students, we all have been engraved with the organized concept of marketing mix and its essential benefits for a sustainable marketing strategy for a company. The marketing mix…
NEW ZEALAND DAIRY INTRODUCES CALCI-PRO
New Zealand Dairy Products Bangladesh Ltd. (NZDP), has introduced one of its therapeutic products “Calci-Pro” in Bangladesh on February 22, 2019. The event was graced by Her Excellency, Ms. Joanna…
AUGMENTED REALITY AND E-COMMERCE
By Nafisa Nawal Khan WHAT AUGMENTED REALITY ACTUALLY IS In the past, in movies that used to portray the future, a common portrayal would be people being able to interact…
ASKING THE RIGHT QUESTIONS
By Khondker Faraz Shafiq “A prudent question is one half of wisdom” - through this quote, English philosopher, Francis Bacon likened the asking of a well thought out question to…
DISTRIBUTORS: PLAYING ROLES BEYOND RESPONSIBILITIES
By Nafisa Nawal Khan Distributors, by definition, are the ones who stock your product, wait for orders and deliver it. But in reality, there is more than what meets the…
THINKING POSITIVELY ABOUT NEGATIVITY
BY SAMANTHA LOW, LEAD, QUANTUM, SINGAPORE BRAND COMMUNICATION: IT’S ALL POSITIVE! Brands have traditionally been built upon strong positive communications that are intended to drive engagement by evoking uplifting emotions…
VARUN SAKHUJA ON INNOVATION & FINANCIAL INCLUSION
Varun Sakhuja is Director, Innovation Management for Mastercard Labs in Asia Pacific. Varun has been with Mastercard for over 3 years and he has held key business development roles: first…
LEADING, LEARNING AND THE LEADERSHIP ECOSYSTEM
What are the traits that make someone a leader? Maybe an article on leadership components would be suitable to find out the answers. For the sake of this piece, we…
FOR CONTENT MARKETERS
By Nafisa Nawal Khan Content marketing, as we all know, is a strategic approach to create and distribute relevant contents to the targeted audiences online. Its ultimate goal is to…
MINDING YOUR BRAND LANGUAGE
When we hear the phrase "the people's car", we often think about Volkswagen and their sizeable portfolio of affordable, reliable German engineered cars. Even though almost every brand offers cars…
GLOBALIZATION 4.0 – A LOOK INTO THE DAVOS 2019 MEETING
Convening the world leaders to discuss global, regional and industry agendas at the beginning of each year, World Economic Forum has been holding the annual meeting for decades. The 49th…
PRAGUE BUCKLES UP FOR BATA FASHION WEEKEND 2019!
Prague, the historic capital of the Czech Republic, is to host the Bata Fashion Weekend 2019. This year, as the brand also celebrates its 125-year anniversary, the event will take…
THE TRENDING TECHOVERS
By Farhat Chowdhury Zishan Technology has been the biggest change in the lifestyle of people all around the world over the last few decades and where these products stand now…
SOCIAL ISSUES IN ADVERTISEMENT
IS THIS REALLY THE BEST A BRAND CAN DO? BY SYED IBRAHIM SAAJID “The best a man can be”: title of a 2 min promotional video that has recently divided…
THE 10 YEAR MARKETING CHALLENGE
So it's the start of a New Year... People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in…
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