The Story of BSRM: How a Brand Changed an Industry
In 2008, BSRM became the first steel manufacturer in Bangladesh to launch their flagship product ‘BSRM Xtreme’, the first 500W-grade rebar in the country. This bold move was seen by…
Grameenphone Presents Digital Marketing Summit 2015
Bangladesh Brand Forum (BBF) is organizing the second edition of Digital Marketing Summit (#DMS2015) to inspire and share the know-hows of online marketing. The day-long summit has been designed with…
TEDxAIUB: An Intellectual Adrenaline Rush
Have you ever been hit with an epiphany? The experience where you are struck with a sudden and striking realization? Like the moment you learned about gravity and evolution? This…
Haat Bazar: An Entrepreneurship Experience Like No Other
Haat Bazar is an initiative of the Career & Placement Centre (CPC) and the Department of Management of North South University, with NSU Young Entrepreneurs Society (YES!) as the principal…
Startup Weekend Dhaka 2015: Building the Next Big Thing
“Startup Weekend Dhaka is an event that I haven’t missed since 2013”- Shahnoor, one of the participants of Startup Weekend Dhaka 2015 expressed his excitement when he was checking in.…
Bangladesh Bank Goes Live with its New RTGS, Supported by SWIFT
Bangladesh Bank successfully went live with its new Real-Time Gross Settlement system. In a Go Live ceremony held in October, the Honourable Governor, Dr Atiur Rahman and delegates from RTGS…
7th Best Brand Award Honors the Most Loved Brands of Bangladesh
A brand is not just a logo, a website or a name, it’s an experience. As per Mr. Steve Forbes, Chairman & editor-in-chief of Forbes Media, “Your brand is the…
‘Up Close & Personal with Shobhaa De’ held at ULAB
Shobhaa Dé, one of India's highest selling authors and a popular social commentator, was at the University of Liberal Arts Bangladesh (ULAB) on November 22, 2015 at it’s Campus A…
Apparel industry in Bangladesh: What does the future hold for us?
New statistics released by the World Trade Organization (WTO) have shown how much manufacturing has grown in recent years. More and more businesses are looking at a guide or other…
Asian Brand Strategy (part 3)
Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and…
GOBESHONA-ULAB-CSD Seminar: UN SDGs and Long-term Plan
On 16 November 2015 a seminar on “UN SDGs and Long-term Plan” was held in ULAB. Center for Sustainable Development (CSD) of University of Liberal Arts Bangladesh (ULAB http://www.ulab.edu.bd) and…
Asian Brand Strategy (part 2)
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…
Radisson Blu Chittagong Bay View Introduces the Business Class
Radisson Blu Chittagong Bay View introduces the exclusive 66 Business Class rooms located from level 16 through 19 for all Business travelers. The best sleep in town with free access to…
ULAB Organizes Seminar on “Solar Photovoltaic Micro-Grid Electricity Shines Remote Areas Of Bangladesh”
The Department of Electronics & Telecommunication Engineering of University of Liberal Arts Bangladesh (ULAB) organized a seminar on “SOLAR PHOTOVOLTAIC MICRO-GRID ELECTRICITY SHINES REMOTE AREAS OF BANGLADESH” on November 15,…
BBF in Partnership with Millward Brown will celebrate Best Brand Award 2015
On Saturday, 21st of November, Bangladesh Brand Forum (BBF) in partnership with world’s leading brand research company Millward Brown, Bangladesh will hold the 7th edition of Best Brand Award 2015.…