WORLD VALUE INDEX REVEALS HOW BRAND PURPOSE INFLUENCES CONSUMERS
Written By Taposh Ghosh The concept of a brand has been constantly evolving as the consumers to which they cater, grow over time and demand more out of these global…
FORBES REVEALS THE MOST VALUABLE BRANDS OF 2018
Written By Fabiha Naz Kabir In its eight consecutive year, Forbes has released the list of the World's Most Valuable Brands list on May 23rd 2018. Upon a slight inspection…
MIR SALIM SHARES HIS THOUGHTS ON LEADERSHIP
Mr. Mir Salim is a Principal at the Boston Consulting Group’s Kuala Lumpur office. He is a core member of the firm’s Strategy, Public Sector and Energy Practices. His work…
INSTAGRAM’S LONG-FORM VIDEO APP IGTV LAUNCHED
A head-on competition for YouTube, long-form video app IGTV is here. Last Wednesday, IGTV was officially launched by Instagram though launching ceremony in San Francisco. Facebook-owned social network Instagram announced…
DO SOCIAL MEDIA INFLUENCE CONSUMER’S DECISION MAKING JOURNEY?
Written by Sajid Mahbub The marketing landscape has drastically changed by recent emergence of Social Media. Long gone are the days when marketers used to push the messages as one…
#PASSTHESWAG: VIVO’S ATTEMPT OF CONNECTING FOOTBALL WITH MUSIC
With their cutting edge technology & AI powered cameras providing the ultimate photographic experience, Smartphone company Vivo has been making some serious inroads into the tech market in a short…
HOW THE RIGHT VOICE CAN BOOST YOUR BRAND
Written By Mohammed Wasekur Rahman Over the years it has been observed that the art of voice production and delivery played a huge role in the fields of marketing, advertising…
WOMEN IN ADVERTISEMENT: HOW WE ARE SHOWING THEM AND WHAT CAN BE CHANGED
Written By Tarana Tabassum Pia The advertising industry of our country, while growing, is providing more on the plate for consumers to choose from – opening even more doors for producers…
MCDONALD’S BURGER MENU FOR THE WORLD CUP CHAMPIONS
Food chains & beverage companies have always targeted the World cup as a great way of boosting their sales while coming up with fabulous campaigns that attracts viewers from all…
COMMWARD 2018 STARTS TAKING ENTRIES
The biggest celebration of creativity in Bangladesh, Commward is stepping into its 8th edition this year. An initiative of Bangladesh Brand Forum (BBF), Commward: Excellence in Creative Communication is organized in association…
WHY AND HOW THESE CREATIVE REBELS HAVE MORE THAN A FEW THINGS IN COMMON
A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters…
INNOVATION IN ADVERTISING
The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day. It has simultaneously increased…
SONY TEN NETWORK’S ATTEMPT TO CAPTURE THE CROWD’S ATTENTION
Cutting right to the chase, let's talk a brand that the mass people of our country and most of the subcontinental people know and can relate to, the Sony Ten…
HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES
Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always…
FIFA WORLD CUP RUSSIA 2018: A GLOBAL KICKOFF FOR BRANDS
It is difficult to pinpoint what makes football such an emotional game. Somewhere in some football pitch right now, a player may be practicing his shots, vaguely conscious of a…
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