Solution is not what attracts today’s youth; they are much more interested to align their knowledge and passion and pursue their dreams for a brighter future. However, the transition from…
Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just…
LUX has been ranked as the Best Toilet Soap Brand in Best Brand Award Bangladesh 2015. The brand has also been recognized as the most consistent brand as it successfully…
In 2008, BSRM became the first steel manufacturer in Bangladesh to launch their flagship product ‘BSRM Xtreme’, the first 500W-grade rebar in the country. This bold move was seen by…
Bangladesh Brand Forum (BBF) is organizing the second edition of Digital Marketing Summit (#DMS2015) to inspire and share the know-hows of online marketing. The day-long summit has been designed with…
Have you ever been hit with an epiphany? The experience where you are struck with a sudden and striking realization? Like the moment you learned about gravity and evolution? This…
Haat Bazar is an initiative of the Career & Placement Centre (CPC) and the Department of Management of North South University, with NSU Young Entrepreneurs Society (YES!) as the principal…
“Startup Weekend Dhaka is an event that I haven’t missed since 2013”- Shahnoor, one of the participants of Startup Weekend Dhaka 2015 expressed his excitement when he was checking in.…
Bangladesh Bank successfully went live with its new Real-Time Gross Settlement system. In a Go Live ceremony held in October, the Honourable Governor, Dr Atiur Rahman and delegates from RTGS…
A brand is not just a logo, a website or a name, it’s an experience. As per Mr. Steve Forbes, Chairman & editor-in-chief of Forbes Media, “Your brand is the…
Shobhaa Dé, one of India's highest selling authors and a popular social commentator, was at the University of Liberal Arts Bangladesh (ULAB) on November 22, 2015 at it’s Campus A…
New statistics released by the World Trade Organization (WTO) have shown how much manufacturing has grown in recent years. More and more businesses are looking at a guide or other…
Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and…
On 16 November 2015 a seminar on “UN SDGs and Long-term Plan” was held in ULAB. Center for Sustainable Development (CSD) of University of Liberal Arts Bangladesh (ULAB http://www.ulab.edu.bd) and…
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…