To Flight ‘Z’ Or To Fight
HAS GEN Z MASTERED THE ART OF QUITTING—OR LOST THE WILL TO ENDURE? For the longest time, quitting was the ultimate career sin. It meant you gave up, couldn’t hack…
TECNO SPARK 40 Pro Plus Launched in Bangladesh as World’s Most Advanced Ultra-Thin Wireless Phone
The smartphone industry's obsession with ultra-thin designs has reached a new milestone after TECNO showcased Spark Slim at MWC 2025 with an incredible 5.75mm thickness. While tech giants engage in…
Mohammad Naharul Islam Molla Appointed as Managing Director of Unilever Consumer Care Limited
Unilever Consumer Care Limited (UCL), formerly known as GlaxoSmithKline Bangladesh Limited, has announced the appointment of Mohammad Naharul Islam Molla as the new Managing Director (MD) of the company. He…
WHO AM I? THE IDENTITY CRISIS OF THE ALWAYS-ONLINE GENERATION
How have online communities affected our identity? I logged into my spam Instagram account, preparing to share a photo of myself that I like—a rare occurrence. My hair is on…
Premiumization vs Profiteering – How to Add Value, Not Just Cost
Last year, a popular coffee chain in the UK launched a limited-edition flat white. It had fancy packaging, a splash of oat milk, and a new name. The Price? Nearly…
TARIFF ARMAGEDDON: WHY THE US-CHINA TRADE WAR IS EVERYONE’S PROBLEM
“Accusing China is business. Buying in China is life,” Chinese Consul General Zhang Zhisheng wrote on X. The proverbial “hammer” has finally dropped on the anvil that is US-China trade…
Starlink in Bangladesh: Bridging the Digital Divide Amidst Political and Economic Crossroads
Bangladesh is on track for a technology revolution, where the digital gap has obstructed equitable development. The launch of Starlink, Elon Musk's satellite internet company, is expected to transform connections…
Can a Global Trade War Be Avoided in the Wake of U.S. Tariffs?
On April 2, 2025, President Donald Trump announced sweeping new tariffs that imposed a 10% baseline on nearly all U.S. imports, and a floundering 145% tariff on goods from China;…
Culture Over Coffee Mugs: How to Turn New Hire Energy into a Lasting Competitive Advantage
The early days of a new employment are when enthusiasm is at its greatest. In comparison to their more experienced colleagues, new hires are creative, motivated, and usually emanate a…
What a Hyperfixation Really Is
“Hyperfixation” is a word you’ve probably come across in digital spaces, often used casually to describe anything from TV binges to niche obsessions. But strip away the hashtags and humour,…
COMMWARD 2025 LAUNCHES WITH A BOLD VISION FOR CREATIVE EXCELLENCE – NOMINATION OPENS JULY 13
Commward: Excellence in Creative Communication returns for its 14th edition, officially launching its 2025 cycle with a renewed vision to honour the most powerful and transformative communication campaigns in Bangladesh.…
60 SUSTAINABLE BRAND INITIATIVES HONOURED AT SDG BRAND CHAMPION AWARDS 2025 FOR DRIVING SUSTAINABLE IMPACT
60 sustainable brand initiatives were awarded in the 3rd edition of AkijBashir Group Presents SDG Brand Champion Awards powered by SMC Enterprise Limited, held at Radisson Blu Water Garden Hotel,…
BBF Monthly | May 2025
The May 2025 edition of BBF Monthly offers a vivid cross-section of Bangladesh’s business and policy environment, with a sharp focus on how artificial intelligence is reshaping the country’s economic…
The Price of Politeness: How Our Niceties to ChatGPT Cost Energy & Money
In the age of large language models, automation, and AI, even human habits that seem benign have unexpected consequences. One such case is the energy and financial cost triggered when…
Beyond the Broadcast: The Rise of Sports Audio and the New Age Fan
Whenever it comes to sports, I feel like those of us who had our childhood in the 2000s witnessed the best era of sports fandom. Be it cricket, football, or…
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