AI-Driven Ads Are Here—Is Your Brand Ready?

In early 2024, Vietnamese fashion brand Juno tested Meta’s AI-powered Advantage+ Shopping Campaigns against its regular ad strategy. The difference was stark. With deep learning in control, Juno saw a…

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A Billion-Dollar Problem: How Women’s Health Impacts the Workforce and Economy

I have heard it all my life: “Health is Wealth.” It is something our mothers and grandmothers said, something you would see printed on posters at clinics or in schoolbooks.…

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The Creative Budget Overhaul: What Smart B2B Marketers Are Doing Differently

In 2025, the rules of B2B marketing are being rewritten. With economic uncertainties, evolving buyer behaviors, and a hyper-competitive digital landscape, traditional approaches are falling short. Now is the time…

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Weak Dollar, Strong Potential: What It Means for Bangladesh’s Economy and Exports

The U.S. dollar is experiencing its worst start to a year since 2008, with the U.S. Dollar Index (DXY) falling 4.2% (Chen, 2025) year-to-date amid concerns over the Trump administration's…

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Toward a Future-Ready Bangladesh: The Role of Reform in Sustainable Development

Bangladesh stands at a pivotal moment in its development journey. Once hailed as a model for poverty reduction and resilience, the country now faces a complex set of economic, social,…

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Bangladesh AI Summit and Hackathon Propel Nation’s Digital Transformation

Bangladesh AI Summit, organized by Bangladesh Brand Forum, powered by Akij Resource and Mutual Trust Bank PLC, and held in collaboration with BRAC Business School, took place on May 8,…

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BRAC University and BSRM inaugurate BSRM School of Engineering – Marks a new era of innovation for sustainability

BRAC University and  BSRM inaugurated the BSRM School of Engineering through a ceremony at the Merul Badda campus today (Wednesday, 30 April 2025), alongside its theme "Shaping Tomorrow: Innovation for…

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BRAC Bank posts excellent set of results in 2024 underpinned by strong balance sheet growth

BRAC Bank achieved a 73% (year-over-year) growth in its Net Profit After-Tax (NPAT) on a consolidated basis for 2024 amid challenging market conditions. The bank's consolidated financials, which include all…

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Bangladesh Petroleum celebrates 40-year milestone with Meghna Petroleum in Bangladesh

Bangladesh Petroleum, one of the world’s leading oil and gas major, and Meghna Petroleum, a leading national oil company under Bangladesh petroleum corporation (BPC), recently celebrated their longstanding association spanning…

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