Tell a story in marketing
Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation,…
GIFS What are they and why are we obsessed with it
"Come look at this jif," my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come…
Tech layoffs 2023 Are tech professionals in trouble?
Jose Granados was optimistic about landing a job at Meta Platforms Inc. until the very end. He was a 32-year-old Kelley School of Management MBA student at Indiana University who…
Care Economy The Secret Potential of a Six Trillion Dollar Economy
In the 2019 Oscar-nominated movie ‘Roma,’ director Alfonso Cuaron depicted the complex and often overlooked lives of caregivers. Cuaron’s semi-autobiographical movie was a tribute to his nanny, the woman who…
Evolving a brand’s purpose in the time of a recession
As recession and other economic crises loom over every country, it adds another layer of concern to brands around the world. Along with supply chain bottlenecks, currency devaluation, and other…
Now donors can donate Tang to iftar congregation across Dhaka City from Salesxtra.com.bd
In this holy month of Ramadan, Salextra and Mondelez Bangladesh, owner of the brand Tang, have jointly taken the initiative titled “Romjan E Valo Kaj” to inspire consumers to participate…
Grameen Danone, ToguMogu & Light of Hope are joining forces to solve malnutrition problem in Bangladesh
Child nutrition is a critical problem in Bangladesh, where over one-third of children under five are malnourished. This issue needs immediate attention from all sectors of society, especially when many…
THE POWER OF USER-GENERATED CONTENT
Without a doubt, digital media is an essential marketing channel in today's world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people…
Superbrands Bangladesh 2023- 24 Revealed
Our everyday life is filled with the need for commodities and essentials. Every one of us relies on particular brands for the same products. Because these preferred brands throughout time…
Proud Moment For Asiatic MCL and Bangladesh’s Advertising Industry
Saffanat Husain and Kishwar Kaniz Tanzim from Asiatic Marketing Communication Limited has made history by winning the prestigious Young Lotus award. This is the first time that a team from…
Is there any inherent bias in the funding pattern of different types of startups in Bangladesh?
Though the Bangladeshi startup ecosystem is not as strong as in most advanced countries, the ecosystem has expanded greatly in the last few years. The country’s top startups have acquired…
Greenwashing is happening and lots of big brands are confusing us with deceiving claims
BBF: Could you please tell me about the company you are leading? Tanvir Ahmed: Our journey started in 2019 with the launch of ClaRose, a natural face care range offering…
A Platform To Discover The Ultimate Creative, Competitive Young Professionals & Young Marketers
The field of marketing is ever changing and evolving. Not to mention, the fast paced world introduces new trends and way of lifestyle each day. Therefore, the horizon of the…
Why Do Migrant Workers Use Hundi? Implications on Bangladesh’s Economy
Migrant workers in Bangladesh are a significant source of foreign currency for the country, with remittances accounting for around 8% of the country's total GDP on average per annum over…
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