STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
PERSONALIZATION: DRIVING MARKETING SUCCESS
What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power…
THE IMPACTS OF AI
Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University in Washington D.C. He is…
IS BOOST STILL THE SECRET OF OUR ENERGY?
Isn't it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your…
HOW INSTAGRAM IS TRANSFORMING SHOPPING
On October 6, 2010, two adventurous computer programmers launched a photo-sharing app on the web for iOS devices. Kevin Systrom and Mike Krieger, both Stanford graduates, had been working on…
In Conversation with TANVIR A. MISHUK, Managing Director, Nagad
Tanvir A. Mishuk, a visionary to break the monopoly in the emerging DFS (Digital Financial Service) industry in Bangladesh and to improve the overall financial inclusion scenario of the country,…
V-COUNT: REDEFINING VISITOR ANALYTICS
Retailers nowadays want to test, measure, and reiterate every aspect of the business – from store design to in-store marketing, through methods never used before. V-Count is a global manufacturer and…
LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION
Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis…
Attitude Is Altitude (Success with Networking & Etiquette)
BBF Academy delightfully introduces an exclusive daylong program, Attitude Is Altitude (Success with Networking & Etiquette) on March 06, 2020. Networking is a personal form of communication and a marketing…
OPINION: 20 GAPS THAT MARKETERS CAN BRIDGE IN 2020
The role of brands in 2020 will have to go beyond selling, entertaining and CSR. The world needs brands to step up and participate in solving the real problems and…
SHWAPNO – PIONEERING THE USE OF TECHNOLOGY IN SUPERSTORES
In 2008 Shwapno started its journey, and in the span of a few years, Shwapno was almost on the verge of closing down due to the dissatisfaction among customers regarding…
DBL CERAMICS – A NEW DEFINITION OF VERSATILITY
Ceramic Industry of Bangladesh Only a decade ago, Bangladesh was mostly dependent on imported tiles. Due to the rising domestic demand, triggered by increased construction of houses and their renovation…
BBF Magazine | February 2020
In BBF February 2020 issue, we have the cover story on World Economic Forum's Davos 2020 meeting for envisioning a better world, in which we tried to highlight the best…
MERGING RETAIL WITH EXPERIENCE
Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early '90s. Founded by Syed Manzur Elahi, Apex started its operations as an export-oriented company. The retail…
WHAT IS AN IDEAL FRANCHISE MODEL?
Before making a big step in taking a franchise opportunity, one must have a desire to go along with being a new business owner. Remembering the fact that putting up…