Abstract: The knowledge, attitudes, and practices (KAP) of the educated elite have serious implications for containing the spread of Covid-19 in Bangladesh. As opinion leaders, if they are negligent, they…
The Covid-19 contagion will come to an end and we will return to our usual life. The yearning to get back to our old normal is reasonable. But what if…
Anyone who is at odds with their own advertising existence or thinks that advertising is at an end must listen to Joel Edmund Nettey, the Senior Vice President of the…
With businesses trying to mobilise drive and collaborate from afar, economies are re-working by implementing robust strategies to action. The Cover Story, “Creativity Matters | Lions Live 2020”, of this…
This BBF May 2020 issue explores the structural and cultural shifts required to harness automation, business resilience and sustainability, with perspectives on the fundamental elements of team leadership and organizational…
Coronavirus pandemic has turned the lives of people upside down across the globe. Be it, politicians or business executives, everybody is like a square peg in a round hole in…
As the pandemic unfolds and versions of uncertainty ripples through our lives, it allows us to be more purpose-driven and value-led. This BBF Monthly April 2020 issue brings you an…
Struggling to keep up with this relatively slow week? As everyone is longing to get back to their regular life, BBF Monthly March 2020 issue has made a compilation of…
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…
In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of…
Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became…
The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously…
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…
What Is Personalized Marketing? Personalized marketing is the superlative form of targeted marketing that creates messages for individual consumers. It is not exactly a new phenomenon, but with the power…
Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University in Washington D.C. He is…