Digital Marketing – the Holistic Approach
Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just…
Asian Brand Strategy (part 3)
Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and…
Asian Brand Strategy (part 2)
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…
Asian Brand Strategy
Following is an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western…
Evolution of Branding in Bangladesh
In the perspective of concept, communication, consumer insights Members of marketing community have long debated the secret of making successful brand. Different brand building philosophies have been developed world wide…
Evolution of Brand Management – A Global Perspective
Brands & Brand management are vast topics in themselves. Covering these in a nutshell is nothing short of a challenge. Also, the world today is pacing so fast, defining what…
The Less Obvious Rules of Success
A simple arithmetic question for you: ‘A bat and ball cost a dollar and ten cents. The bat costs a dollar more than the ball. How much does the ball…
Per Pederson Shares His Remarks on Grey Dhaka
Working at Grey Global for two decades, Per Pederson has been honing the craft of creative advertising worldwide and is renowned throughout the globe for his relentless drive towards the…
BRAC Bank & Guardian Life Insurance Sign Agreement
BRAC Bank Limited signed an agreement with Guardian Life Insurance Company Limited to provide life insurance coverage to Small Business unsecured loan customers. Syed Mahbubur Rahman, Managing Director & CEO,…
Living Life with No Strings Attached
The new set of consumers are going to be different and hence reaching out to them is going to be different too. Look around you and you will see a…
New Kids on The Block: Where to find them?
By Prof. Rajita Chaudhury We are almost half way through the year and it is turning out to be an interesting one. Apple has redefined luxury by launching a new…
Possibilities are Endless
Mr. Muhammad A. (Rumee) Ali on IT Progress in Bangladesh Mr. Muhammad A. (Rumee) Ali is a prominent leadership figure in Bangladesh. He served at different levels in local and…
If you do not control social media, you are finished!
Branding in Challenging Time by Mr. Sunil Alagh Sunil Alagh is the Founder and Chairman of SKA Advisors. He has 40 years of hands on experience in building successful brands…
Customers Trust Their Community More Than the Communication from Brands
Redefining Brand Loyalty in a Connected World by Hermawan Kartajaya Hermawan Kartajaya, President, World Marketing Association and Co-founder, Asia Marketing Federation led his session under the title of Rethinking Marketing.…
Design is about people, not things
Rethinking Design Innovations and Brands by Mr. Dan Formosa "People fear new things! Since the evolution of everything, people considered every new thing is evil at first. And I spent…