September 2009. Michael Kuehner, after leaving as the Head of India/Nepal sub-region for Nokia Siemens Networks with trails of success, engages himself in a rather dimming telecom service provider of…
Ever heard of a radio station being a friend, philosopher and guide? No? Well Colours FM 101.6 is just that. It is your friend that guides you, it is a…
Michael Leander is an accomplished international marketing speaker. With more than 20 years of direct marketing experience – digital marketing since 1995 – Michael has been hands-on involved in just…
Following is the last part of an exclusive extract from Chapter 1 of Asian Brand Strategy by Martin Roll. Martin Roll provides a comprehensive framework for understanding Asian branding strategies and…
Following is continuation of an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders…
Following is an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western…
In the perspective of concept, communication, consumer insights Members of marketing community have long debated the secret of making successful brand. Different brand building philosophies have been developed world wide…
Brands & Brand management are vast topics in themselves. Covering these in a nutshell is nothing short of a challenge. Also, the world today is pacing so fast, defining what…
A simple arithmetic question for you: ‘A bat and ball cost a dollar and ten cents. The bat costs a dollar more than the ball. How much does the ball…
Working at Grey Global for two decades, Per Pederson has been honing the craft of creative advertising worldwide and is renowned throughout the globe for his relentless drive towards the…
BRAC Bank Limited signed an agreement with Guardian Life Insurance Company Limited to provide life insurance coverage to Small Business unsecured loan customers. Syed Mahbubur Rahman, Managing Director & CEO,…
The new set of consumers are going to be different and hence reaching out to them is going to be different too. Look around you and you will see a…
By Prof. Rajita Chaudhury We are almost half way through the year and it is turning out to be an interesting one. Apple has redefined luxury by launching a new…
Mr. Muhammad A. (Rumee) Ali on IT Progress in Bangladesh Mr. Muhammad A. (Rumee) Ali is a prominent leadership figure in Bangladesh. He served at different levels in local and…
Branding in Challenging Time by Mr. Sunil Alagh Sunil Alagh is the Founder and Chairman of SKA Advisors. He has 40 years of hands on experience in building successful brands…