The New Meaning of Value in 2026: What Consumers Now Expect From Brands
It's a Friday evening in a Mirpur supermarket, and a schoolteacher has been standing in the oil aisle for a while now, phone in one hand, a bottle of soybean…
AI-Native Marketing: Reimagining Marketing in the Age of Machine Intelligence
Abstract Artificial intelligence has moved well past its early role as a tool for automating routine tasks and running analytics. It is becoming something more fundamental: a component woven into…
Brand Purpose Needs a Number Attached to It
Vague purpose statements are losing credibility. Brands that attach specific, measurable commitments to their purpose are commanding loyalty and premium pricing that no mission statement has ever managed. Here is…
The Micro-Drama Is the New Brand Film
The first episode of The Scene, Marc Jacobs's new micro-drama series, runs for less than three minutes. It follows Rachel Sennott — comedian, writer, and star of the HBO series…
Bangladesh Retail Congress 2026 : Transforming Retail Through Knowledge
Retail in Bangladesh has never been a simple business. It is a landscape shaped by fragmentation, price pressure, shifting consumer loyalties, and a distribution infrastructure that stretches from organized urban…
FESTIVALS AS BUSINESS: The Baishakh Economy Unfolded
THE NEW YEAR THAT MOVES MARKETS Every April, something extraordinary happens to Bangladesh's economy. Showrooms that had been quiet suddenly overflow with shoppers. The scent of fresh-fried hilsa and fermenting…
Digital Maturity in Bangladesh: Beyond Apps and Automation: A nation of 238 million mobile money accounts confronts the widening gap between digital adoption and economic transformation
The nation that once seemed poised to become South Asia's digital success story now confronts a far more complex reality. Bangladesh possesses 238 million mobile money accounts and 130 million…
Bangladesh Brand Forum Awards the Most Loved Brands of Bangladesh
In a market flooded with noise—campaigns that trend today and disappear tomorrow—there is one question that continues to separate real brands from temporary attention: Which names do people truly trust,…
Leadership Summit: Resilient Leadership – Thriving Amid Uncertainty
As Bangladesh steps into a decisive new phase of its development journey, the question of who leads, how they decide, and what values shape their choices has moved to the…
Mastercard present 5th Fintech Summit Powered by Prime Bank
As Bangladesh accelerates toward a digitally driven economy, fintech has emerged as one of the country’s most consequential frontiers for innovation, inclusion, and institutional transformation. The Mastercard Presents 5th Bangladesh…
A New Harvest: Rethinking Agriculture for a Changing Bangladesh
The mathematics of food in Bangladesh reflects both strength and opportunity. The country produces 37.7 million tonnes of rice annually—enough to rank third globally, behind only China and India. Yet…
Superbrands Bangladesh 2025–26: Honouring Trust, Leadership, and the Power of Distinction
The evening of 20 September 2025 at Le Méridien Dhaka carried an atmosphere of composed anticipation. Corporate leaders, senior marketers, brand custodians, and industry thinkers gathered for a moment that…
Unlocking Bangladesh’s FMCG Potential between paradox and promise
Bangladesh’s growth narrative is among the most compelling in South Asia. With a GDP approaching half a trillion dollars and a steadily expanding middle class, the country has transformed from…
Sustainability Summit 2025
The Sustainability Summit 2025, presented by AkijBashir Group and powered by SMC Enterprise Limited, marked its second edition in Dhaka on July 12 at the Radisson Blu Water Garden Hotel.…
Cannes Lions Festival of Creativity 2025: A Celebration of Humanity, Innovation, and the Soul of Storytelling
Under the warm Riviera sun, the 72nd edition of the Cannes Lions Festival of Creativity (June 16–20, 2025) felt like something more than a festival—it felt like a reunion of…
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