Vague purpose statements are losing credibility. Brands that attach specific, measurable commitments to their purpose are commanding loyalty and premium pricing that no mission statement has ever managed. Here is…
The first episode of The Scene, Marc Jacobs's new micro-drama series, runs for less than three minutes. It follows Rachel Sennott — comedian, writer, and star of the HBO series…
Retail in Bangladesh has never been a simple business. It is a landscape shaped by fragmentation, price pressure, shifting consumer loyalties, and a distribution infrastructure that stretches from organized urban…
THE NEW YEAR THAT MOVES MARKETS Every April, something extraordinary happens to Bangladesh's economy. Showrooms that had been quiet suddenly overflow with shoppers. The scent of fresh-fried hilsa and fermenting…
The nation that once seemed poised to become South Asia's digital success story now confronts a far more complex reality. Bangladesh possesses 238 million mobile money accounts and 130 million…
In a market flooded with noise—campaigns that trend today and disappear tomorrow—there is one question that continues to separate real brands from temporary attention: Which names do people truly trust,…
As Bangladesh steps into a decisive new phase of its development journey, the question of who leads, how they decide, and what values shape their choices has moved to the…
As Bangladesh accelerates toward a digitally driven economy, fintech has emerged as one of the country’s most consequential frontiers for innovation, inclusion, and institutional transformation. The Mastercard Presents 5th Bangladesh…
The mathematics of food in Bangladesh reflects both strength and opportunity. The country produces 37.7 million tonnes of rice annually—enough to rank third globally, behind only China and India. Yet…
The evening of 20 September 2025 at Le Méridien Dhaka carried an atmosphere of composed anticipation. Corporate leaders, senior marketers, brand custodians, and industry thinkers gathered for a moment that…
Bangladesh’s growth narrative is among the most compelling in South Asia. With a GDP approaching half a trillion dollars and a steadily expanding middle class, the country has transformed from…
The Sustainability Summit 2025, presented by AkijBashir Group and powered by SMC Enterprise Limited, marked its second edition in Dhaka on July 12 at the Radisson Blu Water Garden Hotel.…
Under the warm Riviera sun, the 72nd edition of the Cannes Lions Festival of Creativity (June 16–20, 2025) felt like something more than a festival—it felt like a reunion of…
At the end of 2024, Netflix confirmed that over 40% of its new users were opting for the ad‑supported plan. That figure sparked surprise across the industry just a few…
In a world rapidly reshaped by Artificial Intelligence, Bangladesh took a decisive step toward understanding and adapting to this shift through the Bangladesh AI Summit, held on May 8, 2025,…