On 27th April, Bangladesh Brand Forum (BBF) marked its 12-year anniversary with a grand celebration attended by business leaders and corporate professionals. At the ceremony, BBF recognized its well-wishers with…
The International Advertising Association (IAA) has held its 44th World Congress in Kochi, India. It was the first ever iteration of the congress in India. The International Advertising Association (IAA)…
Convening the world leaders to discuss global, regional and industry agendas at the beginning of each year, World Economic Forum has been holding the annual meeting for decades. The 49th…
In the present scenario of business, the integration of technology with business has become a must. Business owners must adapt to the latest technological advancements (like custom software development, for…
Brands are loved when they build themselves as exceptional entities both for the businesses and the consumers. The brands always try to have profound, rich and captivating stories that can…
Digital marketing has become an indispensable part of this modern era. It is a vital part of marketing strategies all around the globe. As a nation, Bangladesh is not far…
Now in its 33rd year, ‘Spikes Asia - Festival of Creativity’ is Asia’s biggest festival and award for the creative and marketing communications, entertainment, design and tech industries. The festival…
Based in UK, Superbrands is the world’s largest independent arbiter of branding that pays tribute to exceptional brands all over the world. They have successfully published a series of 430…
Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The…
Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand's success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect…
Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players…
Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with…
Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always…
With Facebook and Mark Zuckerberg constantly making the headlines due to the social media giant's recent privacy and data scandal, we decided to look into a very sensitive and less…
Standing firm as a (lower) middle income country in 2017 and with a GDP Growth of around 7.4% (estimated), Bangladesh is situated in a position where we can and are…