BRAND DHARMA, SUSTAINABILITY & INNOVATION
The International Advertising Association (IAA) has held its 44th World Congress in Kochi, India. It was the first ever iteration of the congress in India. The International Advertising Association (IAA)…
GLOBALIZATION 4.0 – A LOOK INTO THE DAVOS 2019 MEETING
Convening the world leaders to discuss global, regional and industry agendas at the beginning of each year, World Economic Forum has been holding the annual meeting for decades. The 49th…
MICROSERVICE ARCHITECTURE IN BUSINESS
In the present scenario of business, the integration of technology with business has become a must. Business owners must adapt to the latest technological advancements (like custom software development, for…
9TH BEST BRAND AWARD CELEBRATES THE MOST LOVED BRANDS
Brands are loved when they build themselves as exceptional entities both for the businesses and the consumers. The brands always try to have profound, rich and captivating stories that can…
DELVING DEEP INTO DIGITAL
Digital marketing has become an indispensable part of this modern era. It is a vital part of marketing strategies all around the globe. As a nation, Bangladesh is not far…
WHERE INSPIRATION MEETS INNOVATION
Now in its 33rd year, ‘Spikes Asia - Festival of Creativity’ is Asia’s biggest festival and award for the creative and marketing communications, entertainment, design and tech industries. The festival…
THE SUPERBRANDS OF BANGLADESH
Based in UK, Superbrands is the world’s largest independent arbiter of branding that pays tribute to exceptional brands all over the world. They have successfully published a series of 430…
WHAT MAKES SUPERBRANDS STAND OUT
Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The…
REINVENTING STORYTELLING – A LOOK INTO THE CHANGES IN CREATIVE COMMUNICATION
Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand's success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect…
CONGREGATION OF THE CREATIVES: AN INSIDE LOOK AT CANNES LIONS 2018
Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players…
A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN
Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with…
HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES
Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always…
NURTURING THE CONSCIENCE OF COMPANIES
With Facebook and Mark Zuckerberg constantly making the headlines due to the social media giant's recent privacy and data scandal, we decided to look into a very sensitive and less…
DEFINING THE NEXT 300 MILLION SECONDS
Standing firm as a (lower) middle income country in 2017 and with a GDP Growth of around 7.4% (estimated), Bangladesh is situated in a position where we can and are…
INTERBRAND: THE BEST GLOBAL BRANDS OF 2017
2017 has been amazing for all the brands spread across the entire globe. From unveiling jaw-dropping new products to integrating state-of-the-art technology – brands have crafted their stories in many…