9TH BEST BRAND AWARD CELEBRATES THE MOST LOVED BRANDS
Brands are loved when they build themselves as exceptional entities both for the businesses and the consumers. The brands always try to have profound, rich and captivating stories that can…
DELVING DEEP INTO DIGITAL
Digital marketing has become an indispensable part of this modern era. It is a vital part of marketing strategies all around the globe. As a nation, Bangladesh is not far…
WHERE INSPIRATION MEETS INNOVATION
Now in its 33rd year, ‘Spikes Asia - Festival of Creativity’ is Asia’s biggest festival and award for the creative and marketing communications, entertainment, design and tech industries. The festival…
THE SUPERBRANDS OF BANGLADESH
Based in UK, Superbrands is the world’s largest independent arbiter of branding that pays tribute to exceptional brands all over the world. They have successfully published a series of 430…
WHAT MAKES SUPERBRANDS STAND OUT
Superbrands is a global media, communications and publishing business which operates in 88 countries around the world. Launched in 1995, Superbrands has become the biggest success symbol for brands. The…
REINVENTING STORYTELLING – A LOOK INTO THE CHANGES IN CREATIVE COMMUNICATION
Written by Farhat Chowdhury Proper, tailored communication has always been the bedrock to a brand's success. Throughout the ages, brands have been on a never-ending conquest of crafting the perfect…
CONGREGATION OF THE CREATIVES: AN INSIDE LOOK AT CANNES LIONS 2018
Written By Farhat Chowdhury Held on the French Riviera for over 60 years, the Cannes Lions is the world’s leading creative festival. For one week every year, the key players…
A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN
Written By Farhan Fuad Orzin For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with…
HOW ADVERTISEMENTS HAVE BECOME A PART OF OUR LIVES
Let’s face it. Advertisements have been around us for as long as we can remember. From the early BTV days to even these days of OLED TV, advertisements have always…
NURTURING THE CONSCIENCE OF COMPANIES
With Facebook and Mark Zuckerberg constantly making the headlines due to the social media giant's recent privacy and data scandal, we decided to look into a very sensitive and less…
DEFINING THE NEXT 300 MILLION SECONDS
Standing firm as a (lower) middle income country in 2017 and with a GDP Growth of around 7.4% (estimated), Bangladesh is situated in a position where we can and are…
INTERBRAND: THE BEST GLOBAL BRANDS OF 2017
2017 has been amazing for all the brands spread across the entire globe. From unveiling jaw-dropping new products to integrating state-of-the-art technology – brands have crafted their stories in many…
NRB CONCLAVE – TRANSFORMING BANGLADESH THROUGH KNOWLEDGE REMITTANCE
For Bangladesh, the demography dividend phase is not so far away to be over. It is 2018 now, and within next 20 years the demographic dividend, the window of economic…
9TH BEST BRAND AWARD RECOGNIZES THE TOP BRANDS OF THE COUNTRY
“A brand is a promise. A good brand is a promise kept”, said Former Coca-Cola CEO Muhtar Kent. For the brands that are loved by people, keeping the promise is…
A TIME TUNNEL INTO BRANDING
BY SYED IBRAHIM SAAJID London, a quintessential cosmopolitan city, is a treasure-trove of museums. At the heart of the city is the famous Notting Hill area and just at the…