WIL – RECOGNIZING FUTURE LEADERS
WIL (Women in Leadership), commenced in the year 2014 in pursuit to inspire female professionals from different fields to reach the peak of their potential through process leadership and to…
MONEY LAUNDERING
International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google…
IN CONVERSATION WITH NAZIA ANDALEEB PREEMA
Gender equality is something that today’s young generation should emphasize the most to achieve. Achieving gender equality is a continuous process and to establish that every action they make, every opinion…
DESIGNING A CALL-TO-ACTION CAMPAIGN
If you are finding that your leads and prospects aren't taking the next step in your sales process, whether that's buying or simply requesting more information, the problem could be…
A PRODUCTIVE APPROACH TO QUARANTINE
Update yourself with the new milestones around the world. Get creative and share it with everyone. Give the online courses a try. Brush up your long-lost hobby. Explore your inner-self.…
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…
50TH WORLD ECONOMIC FORUM ANNUAL MEETING
The world that we're currently living in is tumultuous. Economic downfalls, terrorism upsurges and even the mass outbreak of virus – there is no end to the number of challenges…
A RELATIONSHIP FOR BETTER HEALTH
In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of…
DESIGNING AN IMMERSIVE RETAIL EXPERIENCE
Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You use the digital signage system to make your way around the store and find…
RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH
Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining…
IS WORK-LIFE BALANCE A MYTH?
How often have we come across situations where we canceled a long-awaited plan at the last minute? Not because we got caught up in work, but we felt so drained…
EXPERIENCE THE “ELITE” DIFFERENCE
Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became…
BRAND ECOSYSTEM: THE NEW WAY TO GET CUSTOMERS HOOKED
Introduction The concept of "product" and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today,…
UPSKILLING THE AGEING WORKFORCE
The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously…
STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS
"Marketing is where the magic begins" - this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance…