EDUCATION AND DESIGN THINKING
BUSINESS OF EDUCATION Education is a business of creating human capacity. So, schools today are manufacturing more and more human capacity. The question is – what is the capacity for?…
USA VS CHINA: DECODING THE WORLD’S BIGGEST TRADE WAR
It is often said that the days of a powerful nation conquering weaker ones are long gone. Time has changed and so has the economic condition of all the nations.…
BUZZWORD OR LEGACY
From the early days of mankind, we have witnessed the inception of things that have single-handedly changed the way we live, the way we commence business or even the way…
KEY DRIVERS OF SUBSCRIPTION-BASED ECONOMY
What is a subscription-based economy? Subscription-based economy is the outcome of a new business model where a customer pays a subscription price to have access to a product or service.…
A DAY WITH BANGLADESH ON YOUTUBE
By Arafath HossainThis article is about a follow-up study on analyzing YouTube contents about Bangladesh similar to the one done before on tweets about Bangladesh. In that last article I…
THE PURPOSE OF PURPOSE
WHY DOES IT MATTER TO THE CONSUMER? It is now beyond doubt that purpose is critical for branding and how brands perceived as meaningful are benefitting from significantly higher share…
YOUTH AND CELL PHONES: FROM HEDONISTIC TO SOCIAL PURSUITS
Written by Syed Saad Andaleeb, Professor & Former Vice Chancellor, BRAC University Mahreen Mamoon, Assistant Professor, BRAC Business School, BRAC University Today's youth is information smart – they know what…
WHAT RIVERINE BANGLADESH IS YET TO EXPLORE
Written by Mehtaj Reza Photographs by Arif Zaman Bangladesh, known for being the lush riverine country of Southeast Asia has some of the most fertile deltas. The delta plain of…
WHY WINNING A CANNES LION MATTERS
BY JAYANT SAVANT, Creative Leader, Brand Custodian, Problem Solver In June, we saw the entire advertising and marketing fraternity flocking to its favourite destination - the French Riviera. For decades,…
IS IT TIME TO KILL THE CONSUMER?
Remember the film WALL-E? I seem to remember it better and better every day now. The film painted a dystopian picture of a future Earth, inundated with garbage; and a…
WORLD VALUE INDEX REVEALS HOW BRAND PURPOSE INFLUENCES CONSUMERS
Written By Taposh Ghosh The concept of a brand has been constantly evolving as the consumers to which they cater, grow over time and demand more out of these global…
DO SOCIAL MEDIA INFLUENCE CONSUMER’S DECISION MAKING JOURNEY?
Written by Sajid Mahbub The marketing landscape has drastically changed by recent emergence of Social Media. Long gone are the days when marketers used to push the messages as one…
WOMEN IN ADVERTISEMENT: HOW WE ARE SHOWING THEM AND WHAT CAN BE CHANGED
Written By Tarana Tabassum Pia The advertising industry of our country, while growing, is providing more on the plate for consumers to choose from – opening even more doors for producers…
WHY AND HOW THESE CREATIVE REBELS HAVE MORE THAN A FEW THINGS IN COMMON
A colossal stage facing a sea of jumping, sweating and screaming crowd. A room with a whiteboard and crumbled papers all across the floor. A group of tattooed, slick youngsters…
THE TERM THAT SHOOK THE OSCARS
The Academy Awards are always magical. The congregation of Hollywood’s most influential producers, creative directors and of course, the fleet of renowned actors and actresses. It’s a night when the…