For most of the modern branding era, scale was a virtue. The larger the audience, the broader the distribution, the more uniform the product portfolio, the more efficient the commercial…
Global carbon emission reduction has been a matter of concern for decades. Although many countries are already working on it, it still seems like a matter of a far-fetched dream…
What turns a business into a ‘brand’? Think about Singer. The company introduced its sewing machine in 1851. Sewing machines were revolutionary but very expensive at the time, costing more…
Abstract This study investigates how married men in Ghana engage with mobile fitness applications and the relational meanings that emerge from their use. Drawing on qualitative data from focus group…
There was a time when communication revolved around simple responses like yes, no, and very good. But Gen Z, born between 1997 and 2012, refuses to operate within that old…
Abstract The rise of marketing technologies (MarTech) has significantly altered how organisations approach customer engagement, decision-making, and capability development. However, the effectiveness of MarTech adoption often hinges not on the…
Over the past ten years, marketers have been in love with personalization. The concept is rather simple: treat every customer as an individual, serve them with content unique to their…
Syed Mohammad Kamal is the Country Manager of Mastercard Bangladesh, leading the company’s efforts to expand digital payment acceptance and financial inclusion in the country. He has more than 25…
“Speed builds assets; patience builds resilience.” Let’s start with a question: How Western conditional lending and China’s Belt and Road financing shape Bangladesh’s economy, sovereignty, and strategic future. Introduction Bangladesh…
For as long as we have seen in the last decade, Bangladesh’s digital marketing playbook has looked something like this: set up a Meta ad account, launch campaigns targeting Dhaka-based…
In an era marked by accelerating technological change, economic uncertainty, and rising sustainability challenges, the value of research-led dialogue and cross-sector collaboration has become increasingly evident. Against this backdrop, the…
A brand that once needed no explanation has suddenly found itself speaking to an audience that demands one. For nearly four decades, the simple power of “Just Do It” made…
The global waste problem is no longer a technical afterthought. Across cities and industries, the traditional approach of collecting everything, dumping or burning most of it, and recycling what remains…
In its latest forecast, the IMF projects global growth to hold steady at around 3% in 2025, the same pace as 2024. At first glance, the number may seem unremarkable.…
For most of the last decade, brand purpose sounded like a global rallying cry. From saving the planet to fixing inequality, brands released glossy films, manifestos and pledges that painted…