Gen Z Wants Trust, Employers Want Accountability: Can Both Win?
There was a time when communication revolved around simple responses like yes, no, and very good. But Gen Z, born between 1997 and 2012, refuses to operate within that old…
Strategic Alignment of Marketing Technology: A Conceptual Framework for Capability Building in Malaysian Firms
Abstract The rise of marketing technologies (MarTech) has significantly altered how organisations approach customer engagement, decision-making, and capability development. However, the effectiveness of MarTech adoption often hinges not on the…
Why Personalization Fails and How Marketers Can Fix It
Over the past ten years, marketers have been in love with personalization. The concept is rather simple: treat every customer as an individual, serve them with content unique to their…
“Solve Real Pain Points and the Market Will Reward You”: Insights from Syed Mohammad Kamal
Syed Mohammad Kamal is the Country Manager of Mastercard Bangladesh, leading the company’s efforts to expand digital payment acceptance and financial inclusion in the country. He has more than 25…
Strings vs. Silk Roads: Bangladesh’s Financing Crossroads
“Speed builds assets; patience builds resilience.” Let’s start with a question: How Western conditional lending and China’s Belt and Road financing shape Bangladesh’s economy, sovereignty, and strategic future. Introduction Bangladesh…
Combining SEO, AEO and Performance Marketing: Building powerful brands in the AI-age in Bangladesh
For as long as we have seen in the last decade, Bangladesh’s digital marketing playbook has looked something like this: set up a Meta ad account, launch campaigns targeting Dhaka-based…
Inside ICEBTM 2025: Prof. Mamun Habib on Research, Relevance, and Global Reach
In an era marked by accelerating technological change, economic uncertainty, and rising sustainability challenges, the value of research-led dialogue and cross-sector collaboration has become increasingly evident. Against this backdrop, the…
Why Nike’s “Why Do It?” Feels Like Its Most Honest Campaign Yet
A brand that once needed no explanation has suddenly found itself speaking to an audience that demands one. For nearly four decades, the simple power of “Just Do It” made…
Can AI Fix the World’s Growing Waste Crisis?
The global waste problem is no longer a technical afterthought. Across cities and industries, the traditional approach of collecting everything, dumping or burning most of it, and recycling what remains…
What 3% Global Growth Really Means in an Unsteady World
In its latest forecast, the IMF projects global growth to hold steady at around 3% in 2025, the same pace as 2024. At first glance, the number may seem unremarkable.…
The Shift from “We” to “Me”: What 2025 Demands from Brands
For most of the last decade, brand purpose sounded like a global rallying cry. From saving the planet to fixing inequality, brands released glossy films, manifestos and pledges that painted…
Inflation’s Double-Edged Sword: Why Stable Prices Still Hurt Bangladeshi Consumers
“Inflation is easing”, so why does it still feel so hard? Headline inflation in Bangladesh has cooled from last year’s double-digit peaks, but most households don’t feel any relief at…
Tariff Wars and Geopolitical Conflicts: Impacts on Bangladesh’s Exports
Since 2018, Bangladesh’s economy has faced growing headwinds from global trade tensions and conflicts. For years, the country’s export engine, dominated by ready-made garments (RMG) sold primarily to Western markets,…
Patterns Behind the AI Boom Across Generations and Economies
On a weekday morning in Dhaka, a university student opens her laptop and types an essay prompt into ChatGPT before heading to class. At the same time, in Chicago, a…
Reskilling over replacement in the AI era
Introduction Some call AI the world's eighth wonder, and for good reason. It can write, speak, analyze, and solve problems faster than most humans ever could. But here’s the interesting…