Doing It Digital in Bangladesh
Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted…
MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.
Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still, the answer in…
Key Digital Media Trends for Bangladesh in 2017
In 2016 we have seen phenomenal growth in digital media in context of Bangladesh. We now have significant consumers using the platform and increase in services and products through digital…
Learning From Leonardo DiCaprio
After decades of waiting and being six time nominated for Oscar - Leonardo DiCaprio finally won the Academy Award in 2016. Though Academy Award announces the best actor/actress every year…
Trendy Digital Marketing: How Effective Till Date
Many business managers automatically know what I am writing here after analyzing loads of articles and data; they are smart. This article is not for them. This article is dedicated…
Delivering The Power of Parity: Towards A More Gender-Equal Society
PREFACE McKinsey Global Institute (MGI) in their 2015 report 'The power of parity: How advancing women's equality can add $12 trillion to global growth', undertook a thorough attempt in order…
What Women Want – An Advertiser’s Perspective
By Jayant Savant Over the years, Dynamic Creative Ads, as well as advertising in general, has become a major tool used by brands to deliver their message across to a…
A 4-Step Approach to Drive Omni-channel Retail Excellence
Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels…
Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership
By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned…
Marketing Opportunities in Digital Media
by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken…
Bangladeshi Online Traffic Trends
by Md. Saidur Rahman Sagor The Internet revolutionized the way we live, learn, communicate and the way we do our business. Easy access to the internet is paving the way…
Arguments For and Against Downsizing
By Mohammad Zarif Gilman Competition of the firms is immense in today’s corporate world. Every new startup, no matter how uniquely they are portrayed has contemporaries in the market and…
Economic Boom – The Eid Way
by Taposh Ghosh Bangladesh, having a Muslim population of approximately 148.6 million, experiences massive changes in consumer trends during the time of Ramadan leading up to Eid, every year. Changes…
IT and ITES Growth Key to Achieving Digital Bangladesh
With modest beginnings in the late 90s, the ITES industry has come a long way. Buoyed by strong internet and mobile infrastructure along with falling internet bandwidth costs, the ITES…
Pharmaceutical Industry Remains a Key Thrust Sector
By LightCastle Partners The pharmaceutical sector in Bangladesh is one of the thrust sectors and plays a vital role for the country's economy. The sector utilizes highly skilled manpower along…