A DAY WITH BANGLADESH ON TWITTER
By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in…
COULD FACEBOOK’S ALGORITHM REVAMP BE A BOON FOR MARKETERS?
BY HALIMA SADIA January 11th brought about an utter disruption in the world of online marketers. Zuckerberg’s announcement unfolding yet another algorithm change in Facebook’s newsfeed, came pretty much as…
“MARKETING” – IT’S NOT A LIAR’S JOB!
“We drink the can, not the beverage,” says Seth Godin, the author of the book All Marketers Are Liars. The quote paints an apt picture of how a consumer’s mentality…
ECONOMIC CONSEQUENCES OF CLIMATE CHANGE – HOW ARE WE FARING?
By Tahmina Islam & Tanjila Najnin The two word phrase that has stirred much debates, discussions and dilemmas among scientists, economists and global leaders is- climate change. Climate change is…
Rise of the World’s Most Powerful Editor
Facebook, which is fundamentally a software company, with 2.0 billion active monthly users, has become the most influential medium when it comes to deciding which news to consume in digital…
Doing It Digital in Bangladesh
Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted…
MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.
Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still, the answer in…
Key Digital Media Trends for Bangladesh in 2017
In 2016 we have seen phenomenal growth in digital media in context of Bangladesh. We now have significant consumers using the platform and increase in services and products through digital…
Learning From Leonardo DiCaprio
After decades of waiting and being six time nominated for Oscar - Leonardo DiCaprio finally won the Academy Award in 2016. Though Academy Award announces the best actor/actress every year…
Trendy Digital Marketing: How Effective Till Date
Many business managers automatically know what I am writing here after analyzing loads of articles and data; they are smart. This article is not for them. This article is dedicated…
Delivering The Power of Parity: Towards A More Gender-Equal Society
PREFACE McKinsey Global Institute (MGI) in their 2015 report 'The power of parity: How advancing women's equality can add $12 trillion to global growth', undertook a thorough attempt in order…
What Women Want – An Advertiser’s Perspective
By Jayant Savant Over the years, Dynamic Creative Ads, as well as advertising in general, has become a major tool used by brands to deliver their message across to a…
A 4-Step Approach to Drive Omni-channel Retail Excellence
Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels…
Innovation for Sustainable Development: Need for an Effective “Government-University-Industry-Development Organizations (GUIDE)” Partnership
By Md. Rashedur Rahman The role of technology and innovation (both radical and incremental) is key to transform an economy. In the first half of the nineteenth century Germany turned…
Marketing Opportunities in Digital Media
by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken…