Death of the Creative Genius
by Kazi Monirul Kabir I have been asked many times on how to get creative ideas; people think that there must be some formula that people in the creative industry…
“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times
by Tom Blackett, Brand Advisor, Ex Vice Chairman, Interbrand What is it all about? Brand Management is very important in any business no matter what, so it's necessary to identify…
The Art of Entertainment On-Demand
Imagining a world where you can, restock your refrigerator, pay your bills, connect with your friends and remotely run a global business all with a touch of a button, was…
The Flaw of Averages & Behavioral Finance
A Different Way to Look at Things The world of finance, as we know it, is going through a turmoil of changes. After the market crashes in the prominent financial…
To Advertise or Not to Advertise on Radio in 2015
Bangladesh has an emotional attachment with radio as a medium. Radio played important roles during a lot of our achievements and triumphs as a nation. Our biggest achievement ever, independence,…
Brand New Year! Predicting Changes in Consumer Behaviors
It is the beginning of yet another new year. It is that time of the year when the pundits and gurus pull out their crystal balls and gaze into it…
Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World
Sir Alexander Chapman "Alex" Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English…
Chris Riley’s Take on Global Brands – Nike, Apple, Samsung and Beyond
The University of Liberal Arts Bangladesh (ULAB), hosted a forum entitled “Nike, Apple, Samsung and Beyond: The Changing Nature of Global Brands" at the ULAB Auditorium. Chris Riley, one of…
Brand Breakout – How Emerging Market Brands Will Go Global
Anyone with more than a passing interest in how global brands develop should take note. Financial Times June 19, 2013 Last month the Best Brand Awards 2013, held by Bangladesh…
World Economic Forum, Davos 2014
Long-term Perspective for Socioeconomic Development Every country wants to be powerful because a country’s interest is nothing but the cumulative self-interest of its people and, as we all know, people…