THE IMPACTS OF AI
Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University in Washington D.C. He is…
IS BOOST STILL THE SECRET OF OUR ENERGY?
Isn't it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your…
WHAT IS AN IDEAL FRANCHISE MODEL?
Before making a big step in taking a franchise opportunity, one must have a desire to go along with being a new business owner. Remembering the fact that putting up…
RETAILING INTO THE NEW DECADE
Retail in Bangladesh is quickly growing and becoming more organized. With Bangladesh being one of the fastest-growing economies in the world and transitioning into a middle-income economy, the change is…
BANGLADESH RETAIL CONGRESS 2020: TRAVERSING FUTURE OF RETAIL
In order to bring in the transformations required to catapult the retail industry to global benchmarks and beyond, Bangladesh Brand Forum organized ‘Bangladesh Retail Congress 2020’ which entered its 4th…
TECHNOLOGY AND BEYOND
Technology seems to be moving at an indomitable pace. From land phones to the next-generation smartphones that we have in our pockets today, almost anything and everything around us has…
THE BATTLE OF TRADEMARK CONTINUES FOR SOLID IDENTITY
Trademark – a name, set of words, design logo or any combination of words & logo, that allows its holder to restrain others from using the mark without the owner's…
WHY FINANCIAL FREEDOM IS A KEY FOR GENDER EQUALITY
Financial freedom is a subjective concept. The term may hold different meanings to different people. To a teenager, it might mean freeing himself from his parents' resources and using his…
SHIFTS IN THE EQUILIBRIUM
By Farhat Zishan "Any serious shift towards more sustainable society has to include gender equality." – Helen Clark, 37th Prime Minister of New Zealand. Contributions of women in the history…
THINKING POSITIVELY ABOUT NEGATIVITY
BY SAMANTHA LOW, LEAD, QUANTUM, SINGAPORE BRAND COMMUNICATION: IT’S ALL POSITIVE! Brands have traditionally been built upon strong positive communications that are intended to drive engagement by evoking uplifting emotions…
CREATIVE CAMPAIGN MASTERPIECES OF 2018
2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely…
WHY ADVERTISERS SHOULD CARE
In a growing market with so many competitors and having access to social media all over the world, it is a race to catch clients and customers before everyone else.…
IS CHINESE MASCULINITY IN CRISIS OR AN OPPORTUNITY FOR BRANDS?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males Acrush is the latest hot boy band to appeal to the insatiable taste for "little fresh…
HOW READY ARE WE TO ADOPT NEW MARKETING TRENDS?
The economy of a delta driven by 1.6 billion people has suddenly discovered itself turning into a beautiful butterfly from a small neglected caterpillar. As the economy of the new…
WHY ACQUIRE WHEN YOU CAN RETAIN?
If seen from a holistic perspective, Marketing is all about creating value. Whether in the form of a campaign or an activation or even a winter sales offer, creating value…