TECHNOLOGY AND BEYOND
Technology seems to be moving at an indomitable pace. From land phones to the next-generation smartphones that we have in our pockets today, almost anything and everything around us has…
THE BATTLE OF TRADEMARK CONTINUES FOR SOLID IDENTITY
Trademark – a name, set of words, design logo or any combination of words & logo, that allows its holder to restrain others from using the mark without the owner's…
WHY FINANCIAL FREEDOM IS A KEY FOR GENDER EQUALITY
Financial freedom is a subjective concept. The term may hold different meanings to different people. To a teenager, it might mean freeing himself from his parents' resources and using his…
SHIFTS IN THE EQUILIBRIUM
By Farhat Zishan "Any serious shift towards more sustainable society has to include gender equality." – Helen Clark, 37th Prime Minister of New Zealand. Contributions of women in the history…
THINKING POSITIVELY ABOUT NEGATIVITY
BY SAMANTHA LOW, LEAD, QUANTUM, SINGAPORE BRAND COMMUNICATION: IT’S ALL POSITIVE! Brands have traditionally been built upon strong positive communications that are intended to drive engagement by evoking uplifting emotions…
CREATIVE CAMPAIGN MASTERPIECES OF 2018
2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely…
WHY ADVERTISERS SHOULD CARE
In a growing market with so many competitors and having access to social media all over the world, it is a race to catch clients and customers before everyone else.…
IS CHINESE MASCULINITY IN CRISIS OR AN OPPORTUNITY FOR BRANDS?
There is more to the emerging Chinese masculinity landscape than effeminate, androgynous good-looking males Acrush is the latest hot boy band to appeal to the insatiable taste for "little fresh…
HOW READY ARE WE TO ADOPT NEW MARKETING TRENDS?
The economy of a delta driven by 1.6 billion people has suddenly discovered itself turning into a beautiful butterfly from a small neglected caterpillar. As the economy of the new…
WHY ACQUIRE WHEN YOU CAN RETAIN?
If seen from a holistic perspective, Marketing is all about creating value. Whether in the form of a campaign or an activation or even a winter sales offer, creating value…
EDUCATION AND DESIGN THINKING
BUSINESS OF EDUCATION Education is a business of creating human capacity. So, schools today are manufacturing more and more human capacity. The question is – what is the capacity for?…
USA VS CHINA: DECODING THE WORLD’S BIGGEST TRADE WAR
It is often said that the days of a powerful nation conquering weaker ones are long gone. Time has changed and so has the economic condition of all the nations.…
BUZZWORD OR LEGACY
From the early days of mankind, we have witnessed the inception of things that have single-handedly changed the way we live, the way we commence business or even the way…
KEY DRIVERS OF SUBSCRIPTION-BASED ECONOMY
What is a subscription-based economy? Subscription-based economy is the outcome of a new business model where a customer pays a subscription price to have access to a product or service.…
A DAY WITH BANGLADESH ON YOUTUBE
By Arafath HossainThis article is about a follow-up study on analyzing YouTube contents about Bangladesh similar to the one done before on tweets about Bangladesh. In that last article I…