The Happiness Equation Explained
There is a happiness equation that says ‘purchasing power’ means a happy hour. In our mundane lives, diet, nutrition, exercise, and sleep – the four foundations of a bygone paradigm…
GEN Z & DIGITAL FINANCE: A PERFECT MATCH FOR THE FUTURE?
The youngest generation in the workforce, Gen Z, has distinct ideals that set them apart from millennials. Gen Z, a demographic distinguished by its love of trends and social media,…
GEN Z & DIGITAL FINANCE: A PERFECT MATCH FOR THE FUTURE?
The youngest generation in the workforce, Gen Z, has distinct ideals that set them apart from millennials. Gen Z, a demographic distinguished by its love of trends and social media,…
Unleashing The Power of Customer Data: The Role of CDPs
The Data Tale Isn’t it interesting how sometimes we may be thinking of a product and end up seeing an advertisement for it? While the context remains undecipherable, let’s look…
TAAGA MAN Winter 23/24 Campaign: A Leap Towards Sustainable Fashion
TAAGA MAN is excited to unveil its Winter 23/24 campaign, a testament to our unwavering commitment to sustainability and recycling. This collection features select jackets, trousers, flannel over-shirts, and digitally…
The Hermit Consumer Era
It all began with a seemingly mundane Friday morning, the kind that usually unfolds in a familiar rhythm of household chores and quiet family routines. As I entered the living…
Climate Technology & us
The world is critical, with the convergence of climate change and technology igniting a fierce worldwide debate. This relevance was emphasised in 2015 with the historic Paris Climate Agreement, a…
Navigating through Uncertainty
For many years, the notion that market behaviour and results can be foreseen has been a source of extensive academic discussion in economics. However, successful real-world businesses understand that the…
Numbers that Matter: Data-Driven Strategies in Marketing
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
Utilising Tableau: Empowered Business Analytics
In the vast landscape of business analytics and data-driven decision-making, one tool has risen above the rest, revolutionising how brands approach their data: Tableau. Imagine a world where corporate professionals…
Bangladesh Joining BRICS: The Prospects
"We have been associated with BRICS since its inception, and now we seek official membership as part of our strategy to pursue diverse avenues for development and bilateral relations. It…
Reducing Carbon Footprint in Business Operations and Supply Chains
It has long been a common knowledge that our world is grappling with the devastating effects of climate change. This includes outcomes like increased temperatures, rising sea levels, and frequent…
Green Economy – A PROSPECT OF BANGLADESH
While the green economy is gaining popularity worldwide, it has yet to peak in Bangladesh and many other developing countries. With 170 million inhabitants and minimal land, the South Asian…
The status of Disney’s business in its 100th year
The fairy godmother in Cinderella once said 'Even miracles take a little time'. But little did she know that for generations, Disney has been synonymous with miracles and magics, inspirations…
Not-so-global warming: why brands need to look local for global impact
This July, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France suffered a ‘heat apocalypse’, much of Russia…