Record remittance inflows of $30.32 billion in fiscal year 2024-25 transformed Bangladesh's economic trajectory, enabling the country to achieve its first current account surplus in eight years and rebuild foreign…
In a world brimming with endless noise and shrinking attention spans, how does a brand create a message that not only gets heard but deeply resonates? In plain English, Apple…
The Asia-Pacific artificial intelligence market is projected to surge from $102.59 billion in 2025 to $815.98 billion by 2032, representing a compound annual growth rate of 34.5% that dwarfs virtually…
The marketing world has split into two camps, each armed with compelling data. On one side stand the advocates of vodcasts—video podcasts that combine the intimacy of audio storytelling with…
In a country where only one in three university graduates secures a formal job and unemployment benefits remain absent, more than one million Bangladeshis have turned to a new economic…
Once, the Media industry was in a loop of Traditional methods. But now times have changed: people are moving to online platforms such as YouTube, Facebook, and OTT services. In…
I first understood Singapore's startup magic standing in the lobby of BLOCK71, a converted industrial building at Ayer Rajah Crescent. The building hummed with unmistakable energy: founders pitching over lukewarm…
For most of the modern branding era, scale was a virtue. The larger the audience, the broader the distribution, the more uniform the product portfolio, the more efficient the commercial…
Global carbon emission reduction has been a matter of concern for decades. Although many countries are already working on it, it still seems like a matter of a far-fetched dream…
What turns a business into a ‘brand’? Think about Singer. The company introduced its sewing machine in 1851. Sewing machines were revolutionary but very expensive at the time, costing more…
Abstract This study investigates how married men in Ghana engage with mobile fitness applications and the relational meanings that emerge from their use. Drawing on qualitative data from focus group…
There was a time when communication revolved around simple responses like yes, no, and very good. But Gen Z, born between 1997 and 2012, refuses to operate within that old…
Abstract The rise of marketing technologies (MarTech) has significantly altered how organisations approach customer engagement, decision-making, and capability development. However, the effectiveness of MarTech adoption often hinges not on the…
Over the past ten years, marketers have been in love with personalization. The concept is rather simple: treat every customer as an individual, serve them with content unique to their…
Syed Mohammad Kamal is the Country Manager of Mastercard Bangladesh, leading the company’s efforts to expand digital payment acceptance and financial inclusion in the country. He has more than 25…