DATA ANALYTICS IN SPORTS
Sports has always been a part of our lives. Whether it's just watching a test cricket match on a lazy afternoon, or getting into an absolute frenzy during the Premier…
BBF MONTHLY | JULY 2019
The July 2019 issue of the BBF magazine has the cover story on the 66th Cannes Lions International Festival of Creativity, followed by an article on Bangladesh's participation at Venice…
THE JOURNEY OF INSPIRING THE NATION BEGINS
Earlier in April, we, Bangladesh Brand Forum, have completed our 12-year anniversary. We celebrated, we recalled our achievements and paid gratitude towards our well-wishers. While celebrating, we realized how challenging…
BEST EMPLOYMENT BRAND PRACTICES AND BRANDS THAT DO IT WELL
WilsonHCG has published this year's "Fortune 500 Employment Branding Report" which comes up with the theme – "Strategic collaboration in the era of hyper-personalized candidate experience." Focusing on candidate-centric brand…
TRENDY AND INNOVATIVE PRODUCT PACKAGING
By Khondker Faraz Shafiq Store shelves are often the first points of contact that customers have with a product or brand. The first impression that they get from the product…
BEST APPAREL BRANDS 2019
The performance of a brand relies on how well it is monitored and thoroughly invested on. Brands require rigorous evaluation perpetually to draw comparatives and take the next steps of…
DR. DONALD PATRICK LIM ON DIGITAL & SOCIAL MEDIA MARKETING
Dr. Donald Patrick Lim, Country CEO of Dentsu Aegis Network Ltd., has had over 20 years of experience in senior leadership roles in various renowned companies and is considered one…
2ND BANGLADESH MARKETING DAY CALLS TO DEVELOP SKILLED PROFESSIONALS IN MARKETING
Businesses should focus on ‘innovations’ in marketing for attracting new markets, said Industries Minister Nurul Majid Mahmud Humayun urging the industries to develop ‘skilled human capital’ for sustainable growth. He also…
IDENTITY THEFT: THE SECURITY OF YOUR DIGITAL FOOTPRINT
By Syed Ahnaf Bakht You receive an email from a Nigerian Prince asserting false imprisonment by his government and who is desperately seeking aid to smuggle wealth out of his…
ENROLL FOR CIM DIGITAL DIPLOMA IN PROFESSIONAL MARKETING – LEVEL 6
The enrollment for "CIM Digital Diploma in Professional Marketing - Level 6" has begun. It's the final level of “The Chartered Institute of Marketing” which has been introduced by Bangladesh…
THE GAME-CHANGING ERA OF INFLUENCER MARKETING
By Nafisa Nawal Khan In this age of digital, the world of marketing has seen several strategies bloom and do wonders. When it comes to digital marketing, for more than…
WHY PR WON’T BE OBSOLETE ANYTIME SOON
By Masuk Ur Rahman Public Relation is considered to be the oldest communication medium and the only medium for mass communication before advertisement took the place. With the rise of…
IN CONVERSATION WITH AKM ZABED
AKM Zabed, Chief Marketing Officer of Anwar Group of Industries, is a firm believer in the versatile changes in different industries and the hard work that follows to ensure success,…
WORKSHOP ON MAINTAINING QUALITY IN SUPERSTORES HELD
A workshop titled “Maintaining Quality in Superstores” for the Superstore sector of Bangladesh was held today at Hotel Le Méridien Dhaka. Sponsored by Shwapno, country's superstore chain, the workshop was…
TAY GUAN HIN ANNOUNCED JURY PRESIDENT FOR COMMWARD 2019
As a process of continuous improvement, Bangladesh Brand Forum introduces Tay Guan Hin, Founder & Chief Creative Officer of TGH Collective, as the first ever Jury President for the Grand…
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