Digital Summit 2022 Winning the digital age
Bangladesh Brand Forum hosted the 9th edition of Digital Summit this year Under the theme “WINNING THE DIGITAL AGE” on December 17. The speakers at the summit joined from different…
POSTMODERNIST APPROACH IN CORPORATE COMMUNICATION
The use of postmodernism, as a concept, vouches for worldwide change and has become widespread in modern societies. The postmodern dichotomy has been present throughout history and has been observed…
CELEBRATING THE MOST LOVED BRANDS OF THE COUNTRY
BRAND IS AN EXPERIENCE. From our yearly budgetary luxury products to the day-to-day domestic FMCG products, we rely on brands. The connection that we share with particular brands for particular…
The Globe Hits 8th Billion Head Counts
November 15, 2022, it’s a day when the world reached yet another milestone in population. It remains a concern whether the milestone is a matter of celebration or something to…
Smart Investment Tip- Become a Pro Investor using Stock Market Simulators!
As aspiring investors, to call ourselves owners of even a fraction of giants like Apple, Nike or Gucci surely would be considered one of our wildest dreams. While it might…
Rebranding a Country through Sports The FIFA World Cup 2022 & Beyond
The story of Lionel Messi lifting the FIFA world cup 2022 for his country Argentina is no short of a fairytale. Just like they show it in the movies where…
‘Mantra’ for Public Speaking
Wondering whether "Public Speaking" is an 'Art' or 'Science'? "The Art of Public Speaking' written by famous writer 'Dale Carnegie' is one of the finest good reads on Public Speaking…
The Journey of a brand aligned with Country’s Infrastructural Development
Bangladesh's development in the last few years can be depicted profoundly by the unprecedented infrastructural development we have obtained. 2022 is an excellent example in this regard. This year the…
Metacognition Steer Your Thought Process for Better Performance
You are not alone if you have started learning a new skill or working on a new project where you feel unhappy with your progress or lack of motivation. It…
How to lead a multi-cultural team
"A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone."- the words of Sundar Pichai, CEO of Google, one of the most culturally diverse teams in…
Ace Autos popularising EVs and HEVs in Bangladesh for a greener future
The movement towards a greener future is shared between the nations of the world together. In the automobile sector, this has generated a rise in popularity for EVs (Electric Vehicles)…
A Race to Relevancy or Efficiency? – The World Bank and Its Transitions
“Powerful states seek to construct international political economies that suit their interests and ideologies.” To explain the statement further, it means hegemons create such a set of rules and organisations…
The Best Mobile Brand! Samsung’s pioneering contribution to creating a ‘Smart Bangladesh’
Galvanised by the simple but profound objective of creating significant innovation, Samsung has always pushed the horizon of mobile technologies nationwide and established a standard of what a smartphone can…
Motivating your consumer: The key for brand communication
Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of…
BBF Monthly | January 2023
The January 2023 issue of BBF Monthly features Bangladesh’s unique exposure to the Demographic Dividend. The long read article brings together distinct features of demographic dividend before comprehensively discussing Bangladesh’s…