Child nutrition is a critical problem in Bangladesh, where over one-third of children under five are malnourished. This issue needs immediate attention from all sectors of society, especially when many…
Without a doubt, digital media is an essential marketing channel in today's world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people…
Our everyday life is filled with the need for commodities and essentials. Every one of us relies on particular brands for the same products. Because these preferred brands throughout time…
Saffanat Husain and Kishwar Kaniz Tanzim from Asiatic Marketing Communication Limited has made history by winning the prestigious Young Lotus award. This is the first time that a team from…
Though the Bangladeshi startup ecosystem is not as strong as in most advanced countries, the ecosystem has expanded greatly in the last few years. The country’s top startups have acquired…
BBF: Could you please tell me about the company you are leading? Tanvir Ahmed: Our journey started in 2019 with the launch of ClaRose, a natural face care range offering…
The field of marketing is ever changing and evolving. Not to mention, the fast paced world introduces new trends and way of lifestyle each day. Therefore, the horizon of the…
Migrant workers in Bangladesh are a significant source of foreign currency for the country, with remittances accounting for around 8% of the country's total GDP on average per annum over…
ShopUp, Bangladesh’s largest full-stack B2B commerce platform, has been named on Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2023. The award highlights businesses at the…
In today’s digital age, building a powerful brand is no longer just about creating awareness and driving sales. It’s about building communities of loyal customers who are emotionally invested in…
This July, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France suffered a ‘heat apocalypse’, much of Russia…
Companies need to pay closer attention to customer perceptions of sustainability and see it as a huge financial benefit which adds real value to an organisation, according to a new…
Utilitarianism surrounds communications conducted from the lens of a brand itself. Be it whether to drive conversions or optimise every single penny of a campaign; brand communications surround itself with…
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what brands should focus on this year. I usually start…
