Brand Finance and International Advertising Association Commissions the First ever Sustainability Perception Index

Companies need to pay closer attention to customer perceptions of sustainability and see it as a huge financial benefit which adds real value to an organisation, according to a new…

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Two Sides of a Coin: The Love-Hate Relation of AI and Creativity

On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…

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The Emergence of Utilising Demographic Dividend and Overcoming the Foreseeable Challenges

Approximately 57% of the population is employed in Bangladesh. The 8th most populous country is also the land of one of the massive youth unemployment rates in the world, slightly…

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Interview with Bangladesh Brand Forum- Peter Hallberg, Managing Director, Arla Foods Bangladesh Limited

Arla Foods has been present in Bangladesh with its powder milk brand “Dano” for more than 60 years now. What has the journey been like till now? The journey has…

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