Why Gen Z’s approval is important in today’s social media influenced world?
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
Marketing Strategy When There Are Budget Constraints
With the introduction of digital transformation, the marketing environment witnessed a seismic change that brought about unheard-of growth and increased spending power. But the pandemic ushered in a period marked…
How user-generated content can boost small businesses
In the bustling streets of business, there's a captivating dance between brands and their customers, a dance that's harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a…
Climate Technology & us
The world is critical, with the convergence of climate change and technology igniting a fierce worldwide debate. This relevance was emphasised in 2015 with the historic Paris Climate Agreement, a…
Stress Management for Success: Developing Resilience Skills in the Workplace
As a young professional, Zohra often feels cluttered with overwhelming thoughts at work. While she aspires to become one of the best performers in the organisation, the constant worrying about…
Towards a Purposeful Future – Prof. Philip Kotler’s Perspective on Business, Marketing, and Global Transformation
Professor Philip Kotler is a name synonymous with marketing excellence and thought leadership. Renowned worldwide as the "Father of Modern Marketing," he has significantly shaped the field of marketing with…
Shaping Bangladesh Fintech Ecosystem for the Future
Bangladesh Fintech Forum hosted the Mastercard Presents 4th Bangladesh Fintech Summit Powered by bKash Limited & in Association with Mutual Trust Bank Limited, upay, BASIS & The Daily Star at…
PR: An Element to Navigate Brand Reputation
In today's fast-paced digital world, where information spreads very quickly and people's attention spans are short, Public Relations (PR) is becoming incredibly important. It's like a powerful tool that can…
Extended Reality on Revolutionising Business
In just a decade, the fabric of business operations has undergone a profound transformation. A wave of technological innovations has ushered in a new era where businesses can now use…
Building a Strong Brand Identity
Undoubtedly, Apple is one of the most recognisable and successful companies of our time. It doesn't matter where you go; many people have heard of their brand, and when they…
Men in Promoting Gender Equality
In this ever-evolving society, men can increasingly see that their lives are also damaged by a system of gender inequality that harms women and girls. Women’s and men’s lives are…
Nostalgia and The Magic of Hayao Miyazaki
Imagine, one fine day or quite late at night, you suddenly find yourself rummaging through your old photographs, wanting to reminisce. Then there are days when you come across a…
Raising funds for your startup
Starting a business is a challenging but rewarding experience. It requires a clear vision, a strong work ethic, and the capacity to access & utilise resources. Funding is one of…
Celebrating Bata’s Founder’s Day: An Interview with Monica Pignal Bata
Ms. Monica Pignal Bata, Chairman of the Bata Shoe Foundation, recently visited Dhaka, Bangladesh, on September 21 on Bata’s Founder's Day. Ms. Monica Pignal Bata is an active owner in…
Hi, Barbie!
‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than…