Motivating your consumer: The key for brand communication
Brand Equity entails the successful integration of value and customer acceptance. As such, it is of utmost importance to attract, retain and motivate customers with heed to the plethora of…
BBF Monthly | January 2023
The January 2023 issue of BBF Monthly features Bangladesh’s unique exposure to the Demographic Dividend. The long read article brings together distinct features of demographic dividend before comprehensively discussing Bangladesh’s…
When Colours Set the Trajectory for Fashion House Branding
Even though we are rational beings, most of our decisions are still based on our feelings. Our emotional attachments to a thing or a product make us reliable customers of…
Layoffs in Global Big Tech -Opportunity or threat?
Nitesh Donti, a tech worker, was suddenly and unexpectedly laid off. He had previously posted his excitement about his new position as an engineering manager at the robot vehicle startup…
British High Commissioner Visits Unilever Bangladesh’s Longest Community Support Initiative Lifebuoy Friendship Hospital in Remote Char
His Excellency Mr, Robert Chatterton Dickson, British High Commissioner to Bangladesh, visited the Lifebuoy Friendship Hospital (LFH) in a remote char at Sariakandi in Bogura. Zaved Akhtar, CEO and Managing…
A conversation with ANM Ziaul Islam Mithu
Mr. ANM Ziaul Islam Mithu is an expert strategist, market researcher, and analyst currently employed as the Managing Director for Insights, Kantar Bangladesh. He has completed his MBA in Finance…
10 Golden Rules of Personal Branding
Personal branding is the process of creating and promoting your unique identity and reputation in the digital world. It involves defining your values, goals, and areas of expertise, and then…
The Fabled Rollercoaster Of FTX
There was a time when mining gold was a competitive and lucrative business. Those who could mine the most, went on to become the wealthiest. They were considered noble and…
How to Celebrate 16 Days of Activism Against Gender-Based Violence: Corporate Edition
While doing research for this article I found many working papers, news articles, blog posts, and policy briefs that talk about eliminating the violence that is perpetuated against women. However,…
Digital Transformation For Marketing Growth
15+ Years’ Experience in FinTech, Telco and Data Driven Marketing Ventures “We need to ensure digital transformation for our company. Let’s make an App & Web application for our internal…
Leadership Summit “Transformative human leadership during extraordinary times”
The post-pandemic reality is challenging but exciting. The pandemic period has exposed many alternatives yet effective ways in front of us. And now is the time to excel from the…
Some remarkable communications on International Mother Language Day 2023
bKash RFL Houseware Grameenphone SMC ORSaline-N Fresh Shwapno Ispahani Mirzapore Daraz ACI Pure Salt PRAN Frooto Arla Nurtaj MARKS Full Cream Milk Powder SEYLON TEA Bangladesh Igloo Ice Cream Omera…
FAMOUS IN 10 SECONDS By Sun Communications Ltd.
Why the world is under the impression of shorter videos? Why does the advertising industry need to carry through the fundamental piece of content strategy within seconds? Unambiguously to the…
Magnito Digital & BEOL join hands for an exciting journey
Magnito Digital Ltd, a leading digital marketing agency in the country has recently joined hands for a partnership with Bangladesh Edible Oil Limited (BEOL) to manage its digital and social…
Bangladesh Innovation Fest 2023 Recognises 49 Innovations
Revelling into its 5th glorious year, the widely acclaimed GPH Ispat presents Bangladesh Innovation Award in collaboration with Aspire to Innovate - a2i & in association with The Daily Star…