BY SAMANTHA LOW, LEAD, QUANTUM, SINGAPORE BRAND COMMUNICATION: IT’S ALL POSITIVE! Brands have traditionally been built upon strong positive communications that are intended to drive engagement by evoking uplifting emotions…
Varun Sakhuja is Director, Innovation Management for Mastercard Labs in Asia Pacific. Varun has been with Mastercard for over 3 years and he has held key business development roles: first…
What are the traits that make someone a leader? Maybe an article on leadership components would be suitable to find out the answers. For the sake of this piece, we…
By Nafisa Nawal Khan Content marketing, as we all know, is a strategic approach to create and distribute relevant contents to the targeted audiences online. Its ultimate goal is to…
When we hear the phrase "the people's car", we often think about Volkswagen and their sizeable portfolio of affordable, reliable German engineered cars. Even though almost every brand offers cars…
Convening the world leaders to discuss global, regional and industry agendas at the beginning of each year, World Economic Forum has been holding the annual meeting for decades. The 49th…
Prague, the historic capital of the Czech Republic, is to host the Bata Fashion Weekend 2019. This year, as the brand also celebrates its 125-year anniversary, the event will take…
By Farhat Chowdhury Zishan Technology has been the biggest change in the lifestyle of people all around the world over the last few decades and where these products stand now…
IS THIS REALLY THE BEST A BRAND CAN DO? BY SYED IBRAHIM SAAJID “The best a man can be”: title of a 2 min promotional video that has recently divided…
So it's the start of a New Year... People are posting #10YearChallenge photographs of them today next to them ten years ago. Media is reporting a rise in Veganism in…
Women in Leadership (WIL) will be organizing the second Women in Leadership (WIL) Fest 2019 in light of International Women’s Day 2019 from February 22 – March 22, 2019. Bangladesh Brand Forum (BBF) is one of…
Bangladesh Eye Hospital Institute (BEHI) and Vision Care opened a flagship eye-wear store in the capital, where globally famous and genuine eye-wear brands’ products will be available. Honorable Member of…
The ability to track data and generate effective insights which can be turned into actions is fundamentally one of the major business advantages of working in a digital environment. In…
BBF February 2019 has the core focus on 'Learning'. We have our cover story on World Economic Forum Davos 2019 meeting, in which we tried to highlight the best takeaways.…
A common misconception lies in the minds of individuals regarding how to think, plan, recall and work. The general approach to any planning is involving tasks like noting down what…