Your Brand Experience, not offers and discounts build a powerful brand.
There are two pharmacy stores near our home. One is a corporate pharmacy chain that has more than 200 outlets across the country. Another one is the standalone,…
The Paradox of Quantum Computing
To try distract you from these times of war and disease, let me tell you a joke: “Schrodinger takes his cat to the vet, for a check-up. The vet comes…
The Packaging Secrets That You Need to Know
The Packaging Secrets That You Need to Know by S M Didarul Hasan. The readers of Bangladesh Brand Forum are primarily experts in marketing field and a portion of them…
The Growth of the Influencers Marketing in Bangladesh
Now-a-days the presence of digitalization is visible in every aspect of our life; such as education, health and medicine, entertainment, marketing, finance sectors etc. When it comes to digital marketing,…
How can brands be frontrunners in solving for climate change beyond just greenwashing consumers?
Written by Harish Krishna, Associate, Quantum On August 9th, 2021 the Intergovernmental Panel on Climate Change (IPCC), a UN body that oversees advancement of knowledge on human-induced climate change, released…
What it takes to become self-made entrepreneur
Unless you have a strong enough reason for pursuing entrepreneurship, it will only increase your sufferings. The "self-made" entrepreneur is a glorious badge that many aspiring businessmen want to wear.…
Innovation doesn’t have to be that much “out of the box”
In our day-to-day life in office, we seek for improvements. Improvement in process, innovation in product feature/service delivery process, and so on. While searching for areas of improvement or innovation,…
Barrister A B M Hamidul Mishbah
You founded the Bangladesh Intellectual Property Forum in 2011. In your view how impactful Bangladesh IP Forum’s works have been in terms of creating IPR awareness and capacity building? ANSWER:…
Are We Ready to Serve the People of Generation Z by 2030?
It is 2021 and still many of us make the mistake of considering the Millennials as the most advanced and smart generation of recent times. Perhaps, this is because of…
Waterbody Brand Strategy: A Step Towards Delta 2100 Vision
Abstract: Even though 75% of the world surface comprises of water, 97.5% is salt water while only 2.5% is either locked away as ground water or in glaciers. The forecast…
Defying our doubts is what we do
Bangladesh has always been a country of impossible achievements Every day, I used to speak to doubters. A lot of them. I used to meet them in the seminars I…
Infinix introduces Taskin as Ambassador & Launches “AMOLED Stunner” Note 12
Infinix has been relentlessly working to cater to the needs of the youth of the country at an affordable price and has successfully established itself as a youth-oriented brand. With…
BBF Monthly | February 2022
The February issue of BBF monthly particularly focuses on the youth and how they are going to change the next movement of the nation and lead the transformation. Collectively we…
Unilever named as “The Global Best Employer Brand” in Bangladesh
Unilever Bangladesh Limited (UBL) has been recognised as “The Global Best Employer Brand” 2022 in Bangladesh by World HRD Congress. The award was handed over to Sakshi Handa, Human Resource…
Western Union Launched Money Outbound Remittance Service for the First Time in Bangladesh
Western Union today announced the launch of international money transfers from Bangladesh to the world, with Bank Asia Ltd and Social Islami Bank Ltd (SIBL). The announcement executes upon Western…
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