CREATING CONTRADICTION OR CONCURRENCE?
The concept of ‘Green Consumerism’ has emerged with the notion of sustainable lifestyle. Consumers are now much conscious about the environmental issues like climate change, extreme weather patterns etc. So,…
DEMAND MANAGEMENT IN TOURISM
By MASUK UR RAHMAN Imagine you have a three-days holiday and decided to experience the tranquility of mountains at Chittagong Hill Tracts. Considering the ease of transportation, accommodation and shortage…
ROLE OF BRANDS IN DIGITAL ERA
The present trend of branding in the digital era is now changing drastically and playing significant role in transforming the overall game for the brand marketers. Highlighting the best for…
ZAIBA TAHYYA – AN INSPIRATION FOR THE YOUTH
"Above all, be the heroine of your life. Not the victim." Let this quote from writer Nora Ephron, set the theme before we take a peek behind the curtain and…
WORKSHOP ON VIOLENCE AGAINST WOMEN
EMK Centre has organized a day-long series of workshops and interesting events on 26 November 2018, observing International Day for the Elimination of Violence against Women. The first session was…
MICROSERVICE ARCHITECTURE IN BUSINESS
In the present scenario of business, the integration of technology with business has become a must. Business owners must adapt to the latest technological advancements (like custom software development, for…
CREATIVE CAMPAIGN MASTERPIECES OF 2018
2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely…
THE DAWNING AGE OF ZETTABYTE
Evolution has repeatedly changed the outlook on human lifestyles and keeps doing so. As time moves forward, there is always something new to expect. After the advent of the internet,…
WHEN DREAM MEETS PASSION
The experience of living life with just being ‘fine’ might not be a life lived with passion. Rather, a life embraced with arms wide open, grabbing every opportunity coming your…
Quality Vs Curse
I remember once a 17 year old told me that she would never get married and she was decided. I said to her that she could not be certain of…
SMARTPHONES: WHAT DOES THE FUTURE HOLD
Cellular phones were once bigger than a child's head, often referred to as bricks and only reserved for use amongst the elite. Soon after, Nokia came along with a range…
TURNING PASSION INTO BUSINESS
Many young entrepreneurs are coming into light at present. Here two innovative entrepreneurs share the inception of their ventures. Their struggle and experience as a woman business person in the…
THE RISE AND DEMISE OF CARLOS GHOSN
They called him “Le Cost Killer” - the man who made a sinking ship afloat, called Nissan. He is Carlos Ghosn, a Brazilian born corporate legend whose daring execution of…
CREATING CONTENT THAT CATERS
Rajan Srinivasan is the Founder & CEO of Spiral Content Solutions. Being one of the pioneer content marketing specialists of India, he has donned the entrepreneurial hat only recently. His…
THE MARKETER HAPPINESS REPORT ANSWERS
Whenever we discuss a profession, it involves discussing the characteristics and the job description of that profession. Similarly, in the case of marketing, reports, articles and all forms of write-ups…