I Develop Brand
"The Hunt For A Sharp Mind" "Are you the next brand maker?" With this self-revealing question to the youngsters with sharp minds, I Develop Brand conducted a daylong brand-building workshop.…
Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World
Sir Alexander Chapman "Alex" Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English…
The New Age of Branding
Day 6 Pill 1 (Morning) Sensory branding and the power of appealing to "Nose" The hottest development in marketing over the last few years has been neuro-marketing as well as…
Loved Vs Unloved Brands: In Search of The Missing Link
Consumers evaluate identical products differently depending on how it is branded. How marketer influences the mind of the consumer and how a brand leaves a long lasting impression on consumers,…
GO MOBILE!
What do you do if you are a pizza parlor and the neighborhood where you are supposed to deliver your pizzas have people from over 200 nationalities who speak equally…
Growing Importance of Marketing on the Go
Ever since Apple's revolutionary introduction of personal computing in the early 1980s', there has been an exponentially growing influence of technology in the lives of mainstream consumers. It has been…
World Brand Congress Awards Samsung Mobile Bangladesh
World Brand Congress has very recently awarded Samsung Mobile Bangladesh under the ‘Best use of Social Media in Marketing’ category. The World Brand Congress, held this year in Singapore, honors…
Conversation with Richard M Burr
Richard M Burr on the Art of Leadership and Teamwork People want to be part of a winning team. People want to be the best they can be where they…
GIZ organizes training workshop on “Researching and Analysing Export Markets” with ITC
"It was most informative!", "the most useful workshop I have attended in recent times, under the most hospitable environment!" and "Kudos to GIZ for organizing such a good workshop!" were…
HSBC LAUNCHES 5TH EXPORT EXCELLENCE AWARDS
The Hongkong and Shanghai Banking Corporation Limited in Bangladesh has launched the 5th instalment of ‘HSBC Export Excellence Awards’. The programme recognises and honours exporters from Bangladesh for their contribution…
INDIA’S ICONIC TWO-WHEELER BRAND ‘HERO’ DEBUTS IN BANGLADESH
DHAKA, APRIL 21ST, 2014 “The commencement of our operations in Bangladesh is a significant milestone in our strategic global expansion plans. In addition to being our first overseas joint venture,…
Online Airtel Experience Center
Airtel’s Innovation in the Digital World Airtel Bangladesh Limited, one of the fastest growing telecom operators in Bangladesh, held a launching ceremony today to introduce an online portal that will…
Conversation with Kathy Tracey
1. You are a Guinness world record holder who rowed across the Atlantic Ocean with three other women. What inspired to you to achieve such an extra-ordinary feat? Kathy Tracey:…
Conversation with Sir Fazle Hasan Abed
Challenge is something you have to face when you are trying to create an impact. …