TRENDY AND INNOVATIVE PRODUCT PACKAGING
By Khondker Faraz Shafiq Store shelves are often the first points of contact that customers have with a product or brand. The first impression that they get from the product…
BEST APPAREL BRANDS 2019
The performance of a brand relies on how well it is monitored and thoroughly invested on. Brands require rigorous evaluation perpetually to draw comparatives and take the next steps of…
DR. DONALD PATRICK LIM ON DIGITAL & SOCIAL MEDIA MARKETING
Dr. Donald Patrick Lim, Country CEO of Dentsu Aegis Network Ltd., has had over 20 years of experience in senior leadership roles in various renowned companies and is considered one…
2ND BANGLADESH MARKETING DAY CALLS TO DEVELOP SKILLED PROFESSIONALS IN MARKETING
Businesses should focus on ‘innovations’ in marketing for attracting new markets, said Industries Minister Nurul Majid Mahmud Humayun urging the industries to develop ‘skilled human capital’ for sustainable growth. He also…
IDENTITY THEFT: THE SECURITY OF YOUR DIGITAL FOOTPRINT
By Syed Ahnaf Bakht You receive an email from a Nigerian Prince asserting false imprisonment by his government and who is desperately seeking aid to smuggle wealth out of his…
ENROLL FOR CIM DIGITAL DIPLOMA IN PROFESSIONAL MARKETING – LEVEL 6
The enrollment for "CIM Digital Diploma in Professional Marketing - Level 6" has begun. It's the final level of “The Chartered Institute of Marketing” which has been introduced by Bangladesh…
THE GAME-CHANGING ERA OF INFLUENCER MARKETING
By Nafisa Nawal Khan In this age of digital, the world of marketing has seen several strategies bloom and do wonders. When it comes to digital marketing, for more than…
WHY PR WON’T BE OBSOLETE ANYTIME SOON
By Masuk Ur Rahman Public Relation is considered to be the oldest communication medium and the only medium for mass communication before advertisement took the place. With the rise of…
IN CONVERSATION WITH AKM ZABED
AKM Zabed, Chief Marketing Officer of Anwar Group of Industries, is a firm believer in the versatile changes in different industries and the hard work that follows to ensure success,…
WORKSHOP ON MAINTAINING QUALITY IN SUPERSTORES HELD
A workshop titled “Maintaining Quality in Superstores” for the Superstore sector of Bangladesh was held today at Hotel Le Méridien Dhaka. Sponsored by Shwapno, country's superstore chain, the workshop was…
TAY GUAN HIN ANNOUNCED JURY PRESIDENT FOR COMMWARD 2019
As a process of continuous improvement, Bangladesh Brand Forum introduces Tay Guan Hin, Founder & Chief Creative Officer of TGH Collective, as the first ever Jury President for the Grand…
IN CONVERSATION WITH OOBAH BUTLER
Oobah Butler, Director & Founder, The Number 1 Agency, shot to fame with his successful prank project “The Shed at Dulwich” where he turned the shed that he lived in…
THE ULTIMATE, CREATIVE & COMPETITIVE YOUNG MARKETING PROFESSIONALS OF 2019 UNVEILED
For the fifth time, the most exciting competition for creative professionals ‘Young Lions Competition Bangladesh’ has been held in the capital. The event also marked the 2nd iteration of ‘Young…
GREY DHAKA BAGS ANOTHER SILVER LION AT CANNES
GREY Advertising Bangladesh Limited has bagged another Silver Lion in the Sustainable Development Goals category at the prestigious Cannes Lions International Festival of Creativity. This is the third award for…
GREY DHAKA WINS TWO CANNES LIONS THIS YEAR
GREY Advertising Bangladesh Limited has won two awards in the recently held Cannes Lions International Festival of Creativity. The agency won the awards for their project UCB AgroBanking Powered by…