PLANTING SEEDS OF LOYALTY IN E-COMMERCE
By Izbath Tarik After decades spent in the era of internet, millions of businesses are being operated solely on the internet. They are registering their business, setting up their website,…
BBF Digitalk on Smart Data Usage for Marketing Campaigns
Bangladesh Brand Forum is presenting a session on “Smart Data Usage For Your Marketing Campaigns: Why and How?”, on 21st March at the premises of Bangladesh Brand Forum. Presented in Association with…
EXPERTS DISCUSS ON DIGITIZATION OF THE APPAREL INDUSTRY
By Shadab Mahbub The RMG industry in Bangladesh is celebrated as the leading (and dominating) source of export earnings for Bangladesh. Our position in the global market as the second…
Innovative AD Formats for Better Engagement on Mobile
In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are…
Expansion Whisper of Digital Media
Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country in the world (in terms of population) and 5th most…
Doing It Digital in Bangladesh
Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted…
Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations
There can be a plethora of reasons why you wish you were a digital marketer. Maybe you're the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe…
MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.
Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still, the answer in…
G&R Serves 1 Billion Ads per Month
Bangladeshi Ad Network G&R is now serving over 1 billion ads per month, across more than 5 thousand Bangladeshi websites and apps. How big is a billion? If a billion…
Digital Marketing and Talent Management
Written by Tajdin Hassan, Head of Marketing, The Daily Star [spacer color="88C200" icon="fa-book" style="1"] With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing…
Huawei Presents Digital Marketing Summit 2016 Held
The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme "Demystifying Digital Marketing". The day-long summit was conducted with five keynote…
Marketing Opportunities in Digital Media
by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken…
How New Web Design Trends are Changing the Game
by Tashfeen Mustafa Choudhury Trends are one of the most common and important part of any industry till date. In many ways, trends are what drives a business, pushes it…
INNOVATION IS THE FOUNDATION BRANDING
Prof. Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology,…
The A.B.C.D.E. for a Digital Marketer
by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers. Like many other countries, digital marketing is the fastest…