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Google Ends Opt-Out for Third-Party Cookies: A Strategic Pivot Point for Marketers

Post author:BBF Digital
Post published:June 30, 2025
Post category:Global AD Insights Marketing Marketing & Advertising
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In April 2025, Google announced it would retain third-party cookies in its Chrome browser, reversing its earlier plan to phase them out by 2024. This unexpected shift, influenced by regulatory…

RETHINKING CUSTOMERS WITH MICRO-MOMENTS

Post author:BBF Digital
Post published:April 10, 2020
Post category:Fresh Thoughts Podcast Spotlight
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With the high usage of smartphone devices, people are always searching for immediate information. These searches or “Micro-moments” can be leveraged by brands to gain attention and deliver quality. What…

Google Ends Opt-Out for Third-Party Cookies: A Strategic Pivot Point for Marketers

RETHINKING CUSTOMERS WITH MICRO-MOMENTS

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