Mastercard & Daraz Bangladesh Limited Announced the Winners of ‘Save.Spend.Win’ Campaign

Mastercard, in collaboration with Daraz Bangladesh Limited, virtually announced the winners of ‘Save.Spend.Win’ campaign for the month of February 2021; which aims to drive digital payments on Daraz. Mastercard cardholder-…

Continue ReadingMastercard & Daraz Bangladesh Limited Announced the Winners of ‘Save.Spend.Win’ Campaign

Unilever’s e-commerce platform ‘Ushopbd.com’ delivers authentic, affordable products to consumers’ doorsteps

Unilever Bangladesh Ltd. (UBL), one of the largest Fast Moving Consumer Goods (FMCG) manufacturers in the country, has made authentic and quality products easily accessible and affordable for its customers…

Continue ReadingUnilever’s e-commerce platform ‘Ushopbd.com’ delivers authentic, affordable products to consumers’ doorsteps

Nabiha Raidaa Foundation distributed Relief Food for 2000 pandemic distress and helpless families in Sirajgonj

As a part of humanitarian aid, more than 2000 families have received relief assistance from Nabiha Raidaa Foundation amid the COVID-19 pandemic. Nabiha Raidaa Foundation is a charitable organization of…

Continue ReadingNabiha Raidaa Foundation distributed Relief Food for 2000 pandemic distress and helpless families in Sirajgonj

Coca-Cola Bangladesh Brings Retailers and Distributors Closer By Launching Ordering Services via Whatsapp

The nationwide lockdown has halted all mobility temporarily. To ensure grocery stores and food & beverage shop owners are able to service the need of consumers, Coca-Cola has launched a…

Continue ReadingCoca-Cola Bangladesh Brings Retailers and Distributors Closer By Launching Ordering Services via Whatsapp

TUNE INTO ‘DIGITAL AUDIO’ IN 2021

The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…

Continue ReadingTUNE INTO ‘DIGITAL AUDIO’ IN 2021

‘Think Like CEOs’: A new book collects the lauded ‘The Chief Executive Show’

Md Tajdin Hassan and Shuvashish Roy, leaders of business development at The Daily Star, have jointly compiled and released a new book, Think Like CEOs (Daily Star Books, 2021), which seeks to impart management…

Continue Reading‘Think Like CEOs’: A new book collects the lauded ‘The Chief Executive Show’

The Rise of SuperApps in Asia

While the term “Super App” is not new, having been first brought to focus by BlackBerry founder Mike Lazaridis in 2010 and described as “a closed ecosystem of many apps that people would use every day because they offer such a seamless, integrated, contextualized and efficient experience.”, they have gained rapid popularity and success in the Asia-Pacific region in recent years. 

Continue ReadingThe Rise of SuperApps in Asia

RIDING THE FUTURE BUSINESS WAVES with the 04 Cs

Among the four foundations, ‘cause’ is always the anchoring philosophy- timeless and standing tall against the odds of nature. As long as an organization remains true to its core purpose of existence, it continues to exist, even when the other three foundations (connectivity, capacity, and culture) transform with passing time or fade away. In this case, empathy or human-centric practice comes into play. This secret formula of combining the 4 Cs to bolster a company’s foundation is how many world-known organizations have strived through the test of time and changing global business patterns.

Continue ReadingRIDING THE FUTURE BUSINESS WAVES with the 04 Cs

IN CONVERSATION WITH KORVI RAKSHAND

One organization can't change the mindset of the people. But JAAGO is continuously working to positively impact our youth by creating awareness and arranging workshops on a particular topic. The most important thing that we can do right now to change the typical mindsets of the people is to bring the topic out there and talk about it. It will help the youth to get a better understanding of the topic while unlearning taboos.

Continue ReadingIN CONVERSATION WITH KORVI RAKSHAND

The Hybrid Industry: Past, Present, and The Future

Put simply, the MICE industry (also known as the meetings or event industry so as not to be confused with rodents) is a sector of tourism in which lots of people travel to attend meetings, business-related incentive travel such as vacations (a form of incentive), conferences, and exhibitions. Meetings can range from anything between employee training seminars to director-only board meetings at a company. 

Continue ReadingThe Hybrid Industry: Past, Present, and The Future

ORGANIC FIBERS IN SUSTAINABLE FASHION: BANGLADESH IS STEPPING IN

To match the market trend, Bangladesh is now producing pineapple fiber- a great organic alternative. But it is no new invention, pina fiber has been a part of Filipino culture since the Spanish colonization. But it became the talk of the town in 2015 when the former US president Barack Obama sported a Barong Tagalog- an embroidered shirt sewn from pina fiber- at a global meeting in Manila. And now, the 15th century Filipino tradition is paving its way to today's fashion industry.

Continue ReadingORGANIC FIBERS IN SUSTAINABLE FASHION: BANGLADESH IS STEPPING IN