EXPERTS DISCUSS ON DIGITIZATION OF THE APPAREL INDUSTRY
By Shadab Mahbub The RMG industry in Bangladesh is celebrated as the leading (and dominating) source of export earnings for Bangladesh. Our position in the global market as the second…
FREEDOM SANITARY NAPKIN WIL FEST ON 8-10 MARCH
This International Women’s Day, Women in Leadership (WIL) will hold the first ever WIL FEST on 8-10 March at the National Art Gallery of Bangladesh Shilpakala Academy. Presented by Freedom…
FREEDOM SANITARY NAPKIN WIL FEST TO BE HELD FROM 8-10 MARCH
This International Women’s Day, Women in Leadership (WIL) will hold the first ever WIL FEST on 8-10 March at the National Art Gallery of Bangladesh Shilpakala Academy. Presented by Freedom…
DEFINING THE NEXT 300 MILLION SECONDS
Standing firm as a (lower) middle income country in 2017 and with a GDP Growth of around 7.4% (estimated), Bangladesh is situated in a position where we can and are…
ONE-DAY CERTIFICATION COURSE ON DIGITAL MARKETING
Bangladesh Brand Forum, in association with Academy for Professional Qualification, and e-Career, introduces an online one-day certification course on Digital Marketing on Saturday, 24th February 2018. The course will focus on enabling students to build essential…
Women Leadership Summit 2017 | Taking Leadership on Board
To celebrate womanhood and to remark all the effort that women give to the society, Bangladesh Brand Forum had organized 'Women Leadership Summit 2017' powered by IPDC bank at Le…
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EMAIL MARKETING STILL WORKS
BY IZBATH TARIK Remember the time when Email marketing was a junkyard for advertising? Synonymous with spamming, email marketing has been out of grace for a while. Today, with the…
COULD FACEBOOK’S ALGORITHM REVAMP BE A BOON FOR MARKETERS?
BY HALIMA SADIA January 11th brought about an utter disruption in the world of online marketers. Zuckerberg’s announcement unfolding yet another algorithm change in Facebook’s newsfeed, came pretty much as…
A LOOK INTO CES 2018
BY FARHAT ZISHAN Great products revolve around the consumer mindset; as they are on a constant mission to delve deep into the consumer minds and understand what the consumers truly…
LEADING THE NATION FOR CENTURIES
A GLANCE AT THE EXEMPLARY EXPEDITION OF ANWAR GROUP OF INDUSTRIES Nearly two centuries ago, a man named Laik Mohammad manufactured ivory combs and buttons in Dhaka and sold them…
NEED FOR INNOVATION SURGES AS LOCAL FOOTWEAR RETAIL BOOMS
BY TAPOSH GHOSH With easy access to raw materials, Bangladesh accounts for around 3% of the world's leather demands. The sector is presumably the second largest contributor to exports for…
REMEMBERING OUR ROOTS
ROBI “BIJOY ITIHASH” DELIGHTFULLY INTEGRATES HISTORY AND TECHNOLOGY BY FARHAT CHOWDHURY ZISHAN Almost every brand in Bangladesh aspires to come up with a campaign involving the Independence Day of the…
WHAT WE KNOW ABOUT THE CURRENT GLOBAL ISSUES – THE WEF EDITION
BY ARSHAE AHMED WORLD ECONOMIC FORUM 2018 With its mission to improve the condition of the world through the involvement of personalities from academics, business, politics, economists, celebrities, journalists just…
INSIGHTS INTO THE FMCG INDUSTRY
IN CONVERSATION WITH NEIL GEORGE, MANAGING DIRECTOR, NIVEA INDIA & SOUTH ASIA With an overall view of Brand Management and Marketing in the global stage, Mr. Neil George has been extending…