Most Valuable and Strongest Brands 2021
Every year, Brand Finance values over 5,000 of the world’s biggest and strongest brands. The results of these studies are used to create the annual report of the top 500…
Bangladesh Marketing Day 2021 to be celebrated virtually throughout the nation on 30th & 31st July, 2021
Marketer’s Institute Bangladesh (MIB) in association with the Department of Marketing of Public & Private Universities will be jointly organizing Bangladesh Marketing Day scheduled to take place on the 30th…
SENSUAL PROVOCATEUR : CONNECTING WITH NAZIA ANDALEEB PREEMA, ARTIST | ENTREPRENEUR | CULTURAL INFLUENCER
Authentic and Effective communication with a purpose is really essential. Having said that, one should also keep in mind that winning an award is not a prerequisite to creating great communication. There is, of course, the core fundamentals of creating an effective communication which must be addressed, but the real sizzle for communication lies in whether it has soul – which is only possible when it reflects the soul of the creative. Without “soul”, a communication cannot touch the heart and without connecting the heart, no communication can lead to behavior/perspective shift which is one of the major goals for most communications.
EARTHQUAKE AWARENESS: FIGHTING A DISASTER WE CAN’T PREDICT
500,000 earthquakes occur every year and about 100 are strong enough to cause notable damage. Like Robert Yeats said, "Major earthquakes near large cities around the world are inevitable. The loss of hundreds of thousands of lives is not."
In Conversation with Faisal Mahmud, Sr. Marketing Manager, BEOL
BEOL is having a shift between traditional and digital commerce compared to the pre-pandemic time. But to be honest, the traditional commerce of BEOL has not been affected much as BEOL is operating in the commodity market and this market operates in a different way compared to other industries. But during the last one year, we have seen so many digital platforms grow and approach us for business purposes. We are interested in doing business with these newly developed platforms and exploring more opportunities in the coming days.
THE EMERGENCE OF A NEW GENERATION: GEN C
Facing a pandemic for more than a year has instilled fear and uncertainty amongst the people. Haim Israel, Bank of America Global Research, opined, “ The crisis will scar them. And babies born even years after the pandemic will see it shaping their lives.”
SEEING THE WORLD THROUGH AN INNOVATIVE LENS WITH HASAN MEHDI
We all at Dotlines (www.dotlines.com.sg) believe that technology must be humanized, simplified, and democratized for the masses. That’s why – our enterprise robotic process automation platform Pulse (www.hellopulse.io) helps brands make use of no-code AI platform to make use of Visual IVR, Chatbots, Programmatic Messaging, Smart Referrals, and thus completely humanize and scale the way their end-users interact with them for product/service query, adoption, support and customer-gets-customer programs
EXPLORING THE WORLD OF NON-FUNGIBLE TOKENS
NFTs have become widely popular across the globe for primarily the sale of digital art, however many individuals and organizations have even sold, including the $2.9 Million NFT sale of the first ever tweet on Twitter made by CEO and founder, Jack Dorsey. In the words of panelist Sharjeel Karim, through NFTs “you can tokenize something – a lot like a watermark – but utilizing a smart blockchain contract” which allows individuals to tokenize any intangible asset to make it unique or non-fungible by integrating a token or signature to the original copy.
BANGLADESH GAMING DEVELOPMENT INDUSTRY: AN UNTAPPED RESERVOIR STILL IN SHADOWS
Bangladesh Gaming Industry is the third-largest video game market in South Asia. With the rise of so many talented and passionate game designers and artists, and resourceful and apt home originated studios to support them- if we can truly support this industry as a part of Digital Bangladesh- the future will indeed paint the global game development market green and red. Success stories are there, but they are so far stretched apart that they don’t really get the opportunity to hit the limelight. The industry is taking its time, but it is moving forward.
BBF Monthly | June 2021
The ongoing global pandemic may have garnered all our attention but the world is constantly being reminded of its previous turmoil’s which are far from being resolved. If anything, COVID-19…
Banglalink launches Gamers’ Den to support gamers and game enthusiasts
Banglalink, one of the leading digital service providers in the country, has recently launched Gamers' Den, an exclusive platform for game-related contents, on its self-care app MyBL. Mobile gaming is…
Nomination Submission Deadline Extended for COMMWARD 2021
Bangladesh Brand Forum (BBF) in association with The Daily Star and in collaboration with Cannes Lions - International Festival of Creativity, proudly presents to you the 10th edition of celebrating…
TBWA\Benchmark crafts ‘Bank with belief’ featuring real life believers to relaunch Standard Chartered Saadiq
Faith based marketing is all about credibility and trust. What can be better if you feature real life believers to represent your campaign? TBWA\Benchmark relaunches Standard Chartered Saadiq, the Islamic…
Mastercard announces appointment of Nikhil Sahni as Division President, South Asia & Country Corporate Officer, India
Mastercard today announced the appointment of Nikhil Sahni as its new Division President, South Asia & Country Corporate Officer, India, taking over from Porush Singh. Porush Singh will be relocating…
COCA-COLA BANGLADESH CONTRIBUTES 12 BILLION TO THE BANGLADESH ECONOMY
Based on the methodology developed by Nobel Laureate Wassily Leontief, Steward Redqueen recently published an assessment on its impact on Bangladesh. Coca-Cola commissioned Steward Redqueen for the socio-economic analysis for…
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