REGISTER FOR THE 2ND BANGLADESH RETAIL CONGRESS
Retail Sector in Bangladesh has improved a lot over the last 4-5 years. From being a product focused sector, the sector is now giving importance to customer experience enabled by…
How does one deliver results by creating content?
A content is a front-line soldier for any venture, for any business. It's a content that allows us to put our efficiency and innovations to communications. A content is an…
Are We Using Mobile Advertising Effectively?
"What is the impact of mobile advertising? How do we expect it to make a change?" Questioning the technology and its ability to influence the digital platforms and lives of…
Building the Next Digital Marketing Campaign – Finding Out the Right Recipe
How can communication be done effectively through digital marketing? This is a question that most businesses may ask themselves as they consider how they can possibly boost their online sales…
5 Students to Get Scholarships for ‘Digital Media Advertising’ Training Program
Centre for Digital Transformation (CfDT) will hold a day-long training program on Friday, November 3, 2017, where Agne Svetnickaite, Business Development Manager of Eskimi, will give hands-on experience on Digital…
MEGHNA GROUP OF INDUSTRIES PRESENTS DIGITAL MARKETING SUMMIT 2017 HELD
Bangladesh Brand Forum has successfully completed the fourth edition of Digital Marketing Summit 2017 today. Presented by Meghna Group of Industries, Digital Marketing Summit 2017 engaged the local digital marketing…
IDEATE, EXECUTE & MEASURE – A GUIDE TO THE LATEST MARKETING TOOLS
In this age of information, one is bound to stumble upon new strategies, tactics, and tools marketers should add to their mix. Especially at this time of year, the internet…
SHAPING THE FUTURE OF CREATIVE COMMUNICATION – A LONG WAY TO GO
Only change is permanent. If this phrase is applicable to one context; then that is marketing. Even a decade back marketing was all about advertising. Sales was directly correlated to…
STAND OUT FROM THE CROWD – A 7-STEP GUIDE TO PERSONAL BRANDING
In today's competitive world, the biggest challenge a professional faces is not to become just another face in the crowd. The only way to save yourself from this dismal outcome…
DREAMS IN A NOTEBOOK
Bashundhara Exercise Book Goes Viral with Its New Social Media Campaign By Farhat Chowdhury Zishan In a country where copies and notebooks have had a traditional touch to it for…
ECONOMIC CONSEQUENCES OF CLIMATE CHANGE – HOW ARE WE FARING?
By Tahmina Islam & Tanjila Najnin The two word phrase that has stirred much debates, discussions and dilemmas among scientists, economists and global leaders is- climate change. Climate change is…
Industry Leaders and Academicians Discuss on Educating and Building a Stronger Workforce for the Future
Despite having a significantly young demography, Bangladesh faces the challenge of creating a robust and continuous pipeline of talent. Well, of course Bangladeshi youth are talented, but are they getting…
Close up of raw noodle cup
Is Digital Advertising Critical for Brands?
by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?' Much as I was tempted to…
HSBC Launches 7th Export Excellence Awards
The Hongkong and Shanghai Banking Corporation Limited (HSBC) in Bangladesh have launched the 7th instalment of ‘HSBC Export Excellence Awards’. The programme recognises and honours exporters from Bangladesh for their…