Greenwashing is happening and lots of big brands are confusing us with deceiving claims

BBF: Could you please tell me about the company you are leading? Tanvir Ahmed: Our journey started in 2019 with the launch of ClaRose, a natural face care range offering…

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Not-so-global warming: why brands need to look local for global impact

This July, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France suffered a ‘heat apocalypse’, much of Russia…

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Two Sides of a Coin: The Love-Hate Relation of AI and Creativity

On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…

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A Race to Relevancy or Efficiency? – The World Bank and Its Transitions

“Powerful states seek to construct international political economies that suit their interests and ideologies.” To explain the statement further, it means hegemons create such a set of rules and organisations…

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