While the term “Super App” is not new, having been first brought to focus by BlackBerry founder Mike Lazaridis in 2010 and described as “a closed ecosystem of many apps that people would use every day because they offer such a seamless, integrated, contextualized and efficient experience.”, they have gained rapid popularity and success in the Asia-Pacific region in recent years.
Put simply, the MICE industry (also known as the meetings or event industry so as not to be confused with rodents) is a sector of tourism in which lots of people travel to attend meetings, business-related incentive travel such as vacations (a form of incentive), conferences, and exhibitions. Meetings can range from anything between employee training seminars to director-only board meetings at a company.
Authentic and Effective communication with a purpose is really essential. Having said that, one should also keep in mind that winning an award is not a prerequisite to creating great communication. There is, of course, the core fundamentals of creating an effective communication which must be addressed, but the real sizzle for communication lies in whether it has soul – which is only possible when it reflects the soul of the creative. Without “soul”, a communication cannot touch the heart and without connecting the heart, no communication can lead to behavior/perspective shift which is one of the major goals for most communications.
Bangladesh Gaming Industry is the third-largest video game market in South Asia. With the rise of so many talented and passionate game designers and artists, and resourceful and apt home originated studios to support them- if we can truly support this industry as a part of Digital Bangladesh- the future will indeed paint the global game development market green and red. Success stories are there, but they are so far stretched apart that they don’t really get the opportunity to hit the limelight. The industry is taking its time, but it is moving forward.
The recent announcement by Finance Minister AHM Mustafa Kamal proposing the promotion of the “Made in Bangladesh” brand in order to expediate the development of mega industries and production of…
Bangladesh Brand Forum (BBF) in association with Cannes Lions - International Festival of Creativity, brings to you the 10th edition of celebrating the creativity in marketing communication of Bangladesh through COMMWARD…
Gree, the world's leading air conditioner and home appliance manufacturing company has won the Global Cooling Prize 2021. It has won against inventing Zero Carbon Source technology that will help…
The impact on the advertising industry due to Apple's ad restriction policy
Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as…
The pandemic had been a unique challenge and an opportunity for the retail sector
The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Being passionate about…
Bangladesh, a country of 170 million people and 49 years old was the top 10 countries with a robustly growing economy in the world, before COVID 19. The economy was…
The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Netflix released ‘The…
You can now see video reviews of thousands of products in ‘ajker deal’ app. Also you will get to know the details and features of each product and ordering products…
