BRANDING vs MARKETING: DRAW A FINE LINE
Many of us who don’t have in-depth knowledge on the subject, consider branding and marketing as two interchangeable concepts carrying the same meaning. To some extent, we can say this…
The Nooks and Crannies of a Sustainable Startup
While the mass-marketed aspiration of future leaders to engage in entrepreneurial journeys has become more of a paradigm than just another buzzword dispersing modernised business ecosystems, startups today are not…
The Economy of Bangladesh: Experiencing an Unprecedented Growth
Since its inception in 1971, Bangladesh has witnessed myriad economic and political shifts. However, starting since the last era, the country has been moving towards a more reliable and growing…
Neuromarketing: Where Marketing Meets Psychology
In the fast-growing modern world, new concepts and ideas are emerging regularly in different fields. For example, digital marketing has evolved as a revolutionary marketing discipline to keep pace and…
Great Raise Solution To The Great Resignation
During the pandemic, many employees were fired due to the limitations of the employers. However, tables are turning as the demand for workers is high and the employers have to…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
Down The Retail Rabbit Hole
Digital technology is the future for all of us, even though companies are just now starting to implement it. This is especially true for those in the retail market because,…
THE CURSE OF DIGITAL MISCOMMUNICATION
“Every human will frustrate, anger, annoy, madden and disappoint us,” writes philosopher Alain de Botton. “And we will (without any malice) do the same to them.” Yes, undeniably that’s us,…
Global Chip Shortage Conundrum
There are more than 100 billion chips in daily use around the world. Even before the pandemic struck, demand exceeded the supply of semiconductors. It is becoming clear that the semiconductor supply chain disruption is weighing on economic growth.
5TH DIGITAL MARKETING AWARD 2021 AWARDS THE BEST DIGITAL CAMPAIGNS FOR THE YEAR 2020-21
18th December, 2021: Reveling into its 5th glorious year, the widely acclaimed Digital Marketing Award honored 125 digital campaigns by holding a grand award gala at The Grand ballroom, Le…
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
The Rise of SuperApps in Asia
While the term “Super App” is not new, having been first brought to focus by BlackBerry founder Mike Lazaridis in 2010 and described as “a closed ecosystem of many apps that people would use every day because they offer such a seamless, integrated, contextualized and efficient experience.”, they have gained rapid popularity and success in the Asia-Pacific region in recent years.
The Hybrid Industry: Past, Present, and The Future
Put simply, the MICE industry (also known as the meetings or event industry so as not to be confused with rodents) is a sector of tourism in which lots of people travel to attend meetings, business-related incentive travel such as vacations (a form of incentive), conferences, and exhibitions. Meetings can range from anything between employee training seminars to director-only board meetings at a company.
SENSUAL PROVOCATEUR : CONNECTING WITH NAZIA ANDALEEB PREEMA, ARTIST | ENTREPRENEUR | CULTURAL INFLUENCER
Authentic and Effective communication with a purpose is really essential. Having said that, one should also keep in mind that winning an award is not a prerequisite to creating great communication. There is, of course, the core fundamentals of creating an effective communication which must be addressed, but the real sizzle for communication lies in whether it has soul – which is only possible when it reflects the soul of the creative. Without “soul”, a communication cannot touch the heart and without connecting the heart, no communication can lead to behavior/perspective shift which is one of the major goals for most communications.
BANGLADESH GAMING DEVELOPMENT INDUSTRY: AN UNTAPPED RESERVOIR STILL IN SHADOWS
Bangladesh Gaming Industry is the third-largest video game market in South Asia. With the rise of so many talented and passionate game designers and artists, and resourceful and apt home originated studios to support them- if we can truly support this industry as a part of Digital Bangladesh- the future will indeed paint the global game development market green and red. Success stories are there, but they are so far stretched apart that they don’t really get the opportunity to hit the limelight. The industry is taking its time, but it is moving forward.
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