Advertising has become so mainstream and widespread in modern society and business that it has become an uphill battle for brands to stand out from the dime-a-dozen advertising blades that…
Starting a business is a challenging yet exciting journey. One of the critical decisions every entrepreneur faces is choosing between fundraising or bootstrapping. Each approach has its advantages and disadvantages,…
When a crisis like this contagion hits a company, its executives need to evaluate the impact on their business model, both instantaneously and over the long run. Of course, this…
Before making a big step in taking a franchise opportunity, one must have a desire to go along with being a new business owner. Remembering the fact that putting up…
The Reading Fervour Exploring the 20 Most Influential Managerial Books of All Time If we encounter a man of rare intellect we should ask him what books he read. -…