Bangladesh Brand Forum, in association with Academy for Professional Qualifications, introduces in Bangladesh the first ever course on “The Chartered Institute of Marketing”. The course will focus on the knowledge and understanding…
The September 2026 edition of BBF Monthly opens with Bangladesh’s approaching LDC graduation, examining what the country’s major industries need to remain competitive beyond preferential market access. The issue broadens…
The Sustainability Leadership (TSL) Award is a joint initiative of the Bangladesh Garment Manufacturers and Exporters Association (BGMEA) and the German development agency GIZ, delivered under German Cooperation and presented…
The 4th Bangladesh Fintech Award 2026, an initiative of Bangladesh Fintech Forum and organized by Bangladesh Brand Forum, has officially opened its call for nominations. Returning for its fourth edition,…
GYMSHARK, SEPHORA, AND NOTION BUILT THEMSELVES ON BELONGING RATHER THAN AD BUDGETS. AS THE COST OF BUYING ATTENTION CLIMBS AND TRUST IN ADVERTISING FALLS, MORE BRANDS ARE TREATING COMMUNITY AS…
Ask a chief marketing officer a simple question and watch them squirm: of all the money you spent on advertising last year, which half actually worked? For most of the…
In January, copper briefly traded above $14,500 a tonne. The metal had crossed $12,000 for the first time in its history only the month before. By the standards of a…
Jaguar sold 49 cars in a month. Cracker Barrel lost 100 million dollars in a week. X erased one of the most recognised names on the internet. Companies keep betting…
Laura Higgins runs brand and innovation at Dollar Shave Club. She spent years at Procter & Gamble, which is to say she knows exactly what an agency is for. Asked…
Every quarter, boardrooms in Bangladesh reverberate with questions like: How much sales did the campaign generate? What was the ROI? How much revenue was generated through Facebook ads? Marketing partners…
Think of the last conversation that left you feeling genuinely good. The odds are the other person did not dazzle you with stories. They asked you things, and then they…
The morning glance now carries two numbers: the temperature, and the air. In Dhaka, where the second one is rarely good news, a whole generation has learned to read the…
You know the feeling. It is a Tuesday, the morning was heavier than it should have been, and somewhere between the bus and the desk a small voice suggests that…
A World Cup seat now costs a median of $900. The world's top tours gross 60 percent more than they did in 2019. And in Bangladesh, the official price of…
On the evening of 11 June, bankers at Goldman Sachs priced the largest initial public offering ever attempted. SpaceX opened on Nasdaq the following morning at $135 a share, raised…
Lately, I find myself thinking about how we define value at work — and more importantly, how we try to prove it. There is an increasing reliance on visible markers:…
