Doing It Digital in Bangladesh
Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted…
Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations
There can be a plethora of reasons why you wish you were a digital marketer. Maybe you're the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe…
MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.
Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still, the answer in…
G&R Serves 1 Billion Ads per Month
Bangladeshi Ad Network G&R is now serving over 1 billion ads per month, across more than 5 thousand Bangladeshi websites and apps. How big is a billion? If a billion…
Digital Marketing and Talent Management
Written by Tajdin Hassan, Head of Marketing, The Daily Star [spacer color="88C200" icon="fa-book" style="1"] With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing…
Huawei Presents Digital Marketing Summit 2016 Held
The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme "Demystifying Digital Marketing". The day-long summit was conducted with five keynote…
Marketing Opportunities in Digital Media
by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken…
How New Web Design Trends are Changing the Game
by Tashfeen Mustafa Choudhury Trends are one of the most common and important part of any industry till date. In many ways, trends are what drives a business, pushes it…
INNOVATION IS THE FOUNDATION BRANDING
Prof. Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology,…
The A.B.C.D.E. for a Digital Marketer
by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers. Like many other countries, digital marketing is the fastest…
Unleashing the Potentials of Mobile Advertising
by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable…
Interactive Experience: The Future of Brand Activation in Bangladesh
Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire,…
Telcos on Digital
by Md. Abu Syeed From early December to February it is generally the season for celebrations and thus a great opportunity to grab the consumers’ top of mind recall. In…
Google Glass Startup Augmedix Secures $17 Million Strategic Investment from Five Leading Health Systems
Highlights: Google Glass Startup Augmedix Secures $17 Million Strategic Investment from Five Leading Health Systems. Major Healthcare Systems, including Sutter Health, Dignity Health, CHI and TriHealth, to Scale Augmedix EHR…
App Marketing: Landscape, Trends, Marketing Frameworks By Carrie Chen
Carrie Chen is part of Telenor Digital's Digital Distribution & Marketing team, focusing on reaching out to consumers in a targeted and relevant way within Telenor's app products and in…