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Innovation

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Read more about the article CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA

CHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA

  • Post author:BBF Digital
  • Post published:July 18, 2018
  • Post category:Innovation
  • Post comments:0 Comments

From their humble beginnings in the form of Microsoft Word’s PaperClip Assistant or MSN’s SmarterChild, Chatbots have certainly evolved since then. Their integration with global Messenger apps provides for a…

Continue ReadingCHATBOTS & BRANDS: A LOVE STORY IN THE DIGITAL ERA
Read more about the article INNOVATION IN ADVERTISING

INNOVATION IN ADVERTISING

  • Post author:BBF Digital
  • Post published:June 13, 2018
  • Post category:Innovation
  • Post comments:0 Comments

The last decade has seen mobile phones transform from being a single purpose communication device to an operating system of how we go about our day. It has simultaneously increased…

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Read more about the article MOVING THE DIGITAL MARKETING GAME AHEAD

MOVING THE DIGITAL MARKETING GAME AHEAD

  • Post author:BBF Digital
  • Post published:May 21, 2018
  • Post category:Innovation
  • Post comments:0 Comments

Bangladesh Brand Forum hosted a dialogue on the 12th of May 2018 with industry leaders from the digital marketing scene of Bangladesh. The objective of which was to clarify the…

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Read more about the article PLANTING SEEDS OF LOYALTY IN E-COMMERCE

PLANTING SEEDS OF LOYALTY IN E-COMMERCE

  • Post author:BBF Digital
  • Post published:May 13, 2018
  • Post category:Innovation
  • Post comments:0 Comments

By Izbath Tarik After decades spent in the era of internet, millions of businesses are being operated solely on the internet. They are registering their business, setting up their website,…

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Read more about the article BBF Digitalk on Smart Data Usage for Marketing Campaigns

BBF Digitalk on Smart Data Usage for Marketing Campaigns

  • Post author:BBF Digital
  • Post published:March 19, 2018
  • Post category:Innovation
  • Post comments:0 Comments

Bangladesh Brand Forum is presenting a session on “Smart Data Usage For Your Marketing Campaigns: Why and How?”, on 21st March at the premises of Bangladesh Brand Forum. Presented in Association with…

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Read more about the article EXPERTS DISCUSS ON DIGITIZATION OF THE APPAREL INDUSTRY

EXPERTS DISCUSS ON DIGITIZATION OF THE APPAREL INDUSTRY

  • Post author:BBF Digital
  • Post published:March 13, 2018
  • Post category:Initiatives/Innovation
  • Post comments:0 Comments

By Shadab Mahbub The RMG industry in Bangladesh is celebrated as the leading (and dominating) source of export earnings for Bangladesh. Our position in the global market as the second…

Continue ReadingEXPERTS DISCUSS ON DIGITIZATION OF THE APPAREL INDUSTRY
Read more about the article Innovative AD Formats for Better Engagement on Mobile

Innovative AD Formats for Better Engagement on Mobile

  • Post author:BBF Digital
  • Post published:September 10, 2017
  • Post category:Innovation
  • Post comments:0 Comments

In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are…

Continue ReadingInnovative AD Formats for Better Engagement on Mobile
Read more about the article Expansion Whisper of Digital Media

Expansion Whisper of Digital Media

  • Post author:BBF Digital
  • Post published:September 10, 2017
  • Post category:Innovation
  • Post comments:0 Comments

Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country in the world (in terms of population) and 5th most…

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Read more about the article Doing It Digital in Bangladesh

Doing It Digital in Bangladesh

  • Post author:BBF Digital
  • Post published:August 24, 2017
  • Post category:Innovation/Review
  • Post comments:0 Comments

Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing plan, as a young brand savvy professional, he is tempted…

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Read more about the article Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations

Want To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations

  • Post author:BBF Digital
  • Post published:July 11, 2017
  • Post category:Advice Squad/Innovation
  • Post comments:0 Comments

There can be a plethora of reasons why you wish you were a digital marketer. Maybe you're the startup-entrepreneur lacking budget to hire experts, maybe you so live and breathe…

Continue ReadingWant To Become A Digital Marketer Yourself? Here Are 5 Most Sought After Specializations
Read more about the article MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.

MAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.

  • Post author:BBF Digital
  • Post published:June 22, 2017
  • Post category:Brand News/Digital Trend/Innovation/Market Watch/Opinion
  • Post comments:0 Comments

Have you ever tried counting how many banners you see daily while browsing the mobile web? 50? 100? 1000? Of course, it depends on the duration, still, the answer in…

Continue ReadingMAKE YOUR CREATIVES GREAT AGAIN: dynamic and rich way.
Read more about the article G&R Serves 1 Billion Ads per Month

G&R Serves 1 Billion Ads per Month

  • Post author:BBF Digital
  • Post published:October 30, 2016
  • Post category:Brand News/Innovation
  • Post comments:0 Comments

Bangladeshi Ad Network G&R is now serving over 1 billion ads per month, across more than 5 thousand Bangladeshi websites and apps.  How big is a billion? If a billion…

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Read more about the article Digital Marketing and Talent Management

Digital Marketing and Talent Management

  • Post author:BBF Digital
  • Post published:October 10, 2016
  • Post category:Innovation
  • Post comments:0 Comments

Written by Tajdin Hassan, Head of Marketing, The Daily Star [spacer color="88C200" icon="fa-book" style="1"] With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing…

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Read more about the article Huawei Presents Digital Marketing Summit 2016 Held

Huawei Presents Digital Marketing Summit 2016 Held

  • Post author:BBF Digital
  • Post published:October 8, 2016
  • Post category:Brand Broadcast (PRs)/Initiatives/Innovation
  • Post comments:0 Comments

The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme "Demystifying Digital Marketing". The day-long summit was conducted with five keynote…

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Read more about the article Marketing Opportunities in Digital Media

Marketing Opportunities in Digital Media

  • Post author:BBF Digital
  • Post published:August 8, 2016
  • Post category:Analysis/Innovation
  • Post comments:0 Comments

by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken…

Continue ReadingMarketing Opportunities in Digital Media
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