Written by Tajdin Hassan, Head of Marketing, The Daily Star [spacer color="88C200" icon="fa-book" style="1"] With the advent of modern technology, Digital Marketing is experiencing unprecedented growth. Digital channels are playing…
The third edition of Digital Marketing Summit 2016 was held today at Le Meridien Hotel Dhaka, with the theme "Demystifying Digital Marketing". The day-long summit was conducted with five keynote…
by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken…
by Tashfeen Mustafa Choudhury Trends are one of the most common and important part of any industry till date. In many ways, trends are what drives a business, pushes it…
Prof. Amitava Chattopadhyay is an expert on branding and his research has appeared in leading journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology,…
by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers. Like many other countries, digital marketing is the fastest…
by Md. Saidur Rahman Sagor Senior Manager, Growth, G&R The internet scenario in Bangladesh is changing rapidly. Since the commencement of 3G services, it has been spreading at a remarkable…
Marketing requires us to constantly find new ways to craft stories and engage people with our essence as a brand. To connect with people’s emotions and create moments that inspire,…
by Md. Abu Syeed From early December to February it is generally the season for celebrations and thus a great opportunity to grab the consumers’ top of mind recall. In…
Highlights: Google Glass Startup Augmedix Secures $17 Million Strategic Investment from Five Leading Health Systems. Major Healthcare Systems, including Sutter Health, Dignity Health, CHI and TriHealth, to Scale Augmedix EHR…
Carrie Chen is part of Telenor Digital's Digital Distribution & Marketing team, focusing on reaching out to consumers in a targeted and relevant way within Telenor's app products and in…
OTT-TELCO MATCHMAKING Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015 The Deep Dive sessions were different from the main sessions as…
Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015 The Deep Dive sessions were different from the main sessions as they were…
Bangladesh Brand Forum is delighted to organize a day long Workshop on "Digital Marketing" on 23rd January 2016 (Saturday). The workshop will be conducted by Ovick Alam at Bangladesh Brand…
When a bunch of students completed their under-grad from one if the best institutions in the country in 2012, they had two choices in front of them – get into…