The Modern Marketing Maze
A massive paradigm shift is happening in the media and marketing realm. Sectors that were non-existent a few years ago – social media, native advertising, and in-app advertising, to name…
From Logic to Longing: The Dance of Irrationality in Consumer Mind “Insights into Behavioral Biases that Shape Purchasing Decisions”
A few weeks ago, I went to a super shop called Daily Shopping with my wife to buy a special imported shampoo and went out with more than 10 different…
The Empathy Factor: How GenAI Is Reshaping Customer-Centric Strategies
The essence of the customer-centric pledge lies in personalisation, yet the emergence of GenAI has given rise to a paradox. By developing a brand identity, a company humanises itself and…
Prime and the beauty of scarcity marketing
“Excellent things are rare.” – Plato In his 1932 Essay on the Nature and Significance of Economic Science, British economist Lionel Robbins defined the discipline in terms of scarcity: “Economics…
Creativity in the Age of Disruption
Bangladesh Brand Forum hosted its flagship event, the 12th edition of Communication Summit, in association with The Daily Star and in collaboration with Cannes Lions International Festival of Creativity at…
Say yes to the stretch? Unlock CPG growth potential through category expansion
Don’t be driven by FOMO Has a fear of missing out (FOMO) ever driven your decision-making? Maybe you’ve made reservations at a trendy restaurant despite its long wait list and…
Marketing Strategy When There Are Budget Constraints
With the introduction of digital transformation, the marketing environment witnessed a seismic change that brought about unheard-of growth and increased spending power. But the pandemic ushered in a period marked…
Nostalgia and The Magic of Hayao Miyazaki
Imagine, one fine day or quite late at night, you suddenly find yourself rummaging through your old photographs, wanting to reminisce. Then there are days when you come across a…
Hi, Barbie!
‘I’m not Adventure Barbie, I’m Stereotypical Barbie!’ Margot Robbie in pink might’ve channelled stereotypical Barbie on screen, but the journey Greta Gerwig’s Barbie offers worldwide has been nothing less than…
Buying in Your Feed: Understanding the Success of Social Commerce
The digital landscape has witnessed a profound transformation in recent years. The convergence of social media and e-commerce has given rise to a dynamic phenomenon known as social commerce. No…
The Holy Grail of Advertising Ethics
When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is…
The Power of Podcasting to Build Your Brand
Nabid, an aspiring comedian, launched his own podcast called "The Monday Morning Hilarity" after being inspired by Bill Burr's comedic brilliance. Nabid entertained his audience with hilarious anecdotes, sharp commentary,…
The rise of experiential marketing
Do you remember the 'Ice Bucket Challenge'? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring…
Product Placement is Over- or is it?
“Product placement is over” - or so says Anthony Lane in his article in the New Yorker. While reviewing the latest film directed by Ben Affleck based on the story…
Experimentation is a driver for growth
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…