From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh

In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students,…

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Convenience, Customisation, and Values: A New Era of Finance

From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…

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The Rise of Gen Z: How Youth Leadership Shaped the July Revolution and Bangladesh’s Future”

July 2024 has entered the history of Bangladesh. The month brought before us the sheer plight, resistance and the voice of our collective inspiration to build a better Bangladesh. Youths,…

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