Micro-Retirements: The Rise of Intentional Career Pauses
The Modern age has introduced the world to many unique concepts that have challenged the traditional way of thinking, giving people ideas about bringing change into their lives, focusing more…
Marketing to Gen Z? Think Micro, Mobile, and Meaningful
Gen Z has radically changed media habits more than any other generation. They were raised on algorithm-driven platforms and influenced mobile-first behaviours since their birth in the late 1990s and…
To Flight ‘Z’ Or To Fight
HAS GEN Z MASTERED THE ART OF QUITTING—OR LOST THE WILL TO ENDURE? For the longest time, quitting was the ultimate career sin. It meant you gave up, couldn’t hack…
From Viral to Vital: Targeting Gen Z Through AI, Mastering Omnichannel Marketing in Bangladesh
In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students,…
Convenience, Customisation, and Values: A New Era of Finance
From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
The Rise of Gen Z: How Youth Leadership Shaped the July Revolution and Bangladesh’s Future”
July 2024 has entered the history of Bangladesh. The month brought before us the sheer plight, resistance and the voice of our collective inspiration to build a better Bangladesh. Youths,…