Bangladesh Brand Forum has successfully completed the fourth edition of Digital Marketing Summit 2017 today. Presented by Meghna Group of Industries, Digital Marketing Summit 2017 engaged the local digital marketing…
In this age of information, one is bound to stumble upon new strategies, tactics, and tools marketers should add to their mix. Especially at this time of year, the internet…
Only change is permanent. If this phrase is applicable to one context; then that is marketing. Even a decade back marketing was all about advertising. Sales was directly correlated to…
In today's competitive world, the biggest challenge a professional faces is not to become just another face in the crowd. The only way to save yourself from this dismal outcome…
Bashundhara Exercise Book Goes Viral with Its New Social Media Campaign By Farhat Chowdhury Zishan In a country where copies and notebooks have had a traditional touch to it for…
By Tahmina Islam & Tanjila Najnin The two word phrase that has stirred much debates, discussions and dilemmas among scientists, economists and global leaders is- climate change. Climate change is…
Despite having a significantly young demography, Bangladesh faces the challenge of creating a robust and continuous pipeline of talent. Well, of course Bangladeshi youth are talented, but are they getting…
by Nigel Hollis | September 20, 2017 | Kantar Millward Brown I was recently asked to address the question ‘is digital critical for brands?' Much as I was tempted to…
The Hongkong and Shanghai Banking Corporation Limited (HSBC) in Bangladesh have launched the 7th instalment of ‘HSBC Export Excellence Awards’. The programme recognises and honours exporters from Bangladesh for their…
Data-driven information and innovation in the 21st century has made people more active digital citizens and made firms all the more competitive and efficient. But there is a new factor…
Standard Chartered Bank Bangladesh came forward in 2014 with inception of Agrow Award: Excellence in Agriculture to celebrate the heroes who serve the nation from the core. Bangladesh Brand Forum…
In conversation with Vikas Mehta With a handful experience in advertising industry spanning over 29 years, Vikas Mehta has worked with numerous numbers of global and local brands, in India,…
Facebook, which is fundamentally a software company, with 2.0 billion active monthly users, has become the most influential medium when it comes to deciding which news to consume in digital…
