IN CONVERSATION WITH SHOKO ISHIKAWA
Shoko Ishikawa has over 15 years of experience working with UN WOMEN. She currently is the Country Representative in Bangladesh. Before this assignment, she was the Country Representative of UN…
RETHINKING CUSTOMERS WITH MICRO-MOMENTS
With the high usage of smartphone devices, people are always searching for immediate information. These searches or “Micro-moments” can be leveraged by brands to gain attention and deliver quality. What…
BRAND SURVIVAL
Be it in shopping malls or online stores, we are always surrounded by large numbers of brands. Among them, we choose the products of those brands which we like or…
IN CONVERSATION WITH NASREEN ZAMIR
Jonaki recently launched a line of perfumes designed in Bangladesh. Jonaki has a quite refreshing offering in the Bangladeshi fragrance market, which had a scarcity of premium fragrance brands. To…
WIL – RECOGNIZING FUTURE LEADERS
WIL (Women in Leadership), commenced in the year 2014 in pursuit to inspire female professionals from different fields to reach the peak of their potential through process leadership and to…
MONEY LAUNDERING
International Digital Media Buying has swept the media landscape in our country for some time now as a massive chunk of Bangladeshi users flock in sites like Facebook and Google…
IN CONVERSATION WITH NAZIA ANDALEEB PREEMA
Gender equality is something that today’s young generation should emphasize the most to achieve. Achieving gender equality is a continuous process and to establish that every action they make, every opinion…
DESIGNING A CALL-TO-ACTION CAMPAIGN
If you are finding that your leads and prospects aren't taking the next step in your sales process, whether that's buying or simply requesting more information, the problem could be…
A PRODUCTIVE APPROACH TO QUARANTINE
Update yourself with the new milestones around the world. Get creative and share it with everyone. Give the online courses a try. Brush up your long-lost hobby. Explore your inner-self.…
SPACE: GROWING POSSIBILITIES
The concept of space, going to space, living in space have been swirling around the minds of ever-curious human beings for a long time. Back in the ’50s, space exploration…
BBF MONTHLY I MARCH 2020
Struggling to keep up with this relatively slow week? As everyone is longing to get back to their regular life, BBF Monthly March 2020 issue has made a compilation of…
REJUVENATING BRICK-AND-MORTAR
The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted…
50TH WORLD ECONOMIC FORUM ANNUAL MEETING
The world that we're currently living in is tumultuous. Economic downfalls, terrorism upsurges and even the mass outbreak of virus – there is no end to the number of challenges…
A RELATIONSHIP FOR BETTER HEALTH
In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of…
DESIGNING AN IMMERSIVE RETAIL EXPERIENCE
Keeping Up With Online Stores Imagine going to a fashion store to buy some clothes. You use the digital signage system to make your way around the store and find…
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