From Logic to Longing: The Dance of Irrationality in Consumer Mind – “Insights into Behavioral Biases that Shape Purchasing Decisions”

A few weeks ago, I went to a super shop called Daily Shopping with my wife to buy a special imported shampoo and went out with more than 10 different…

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From 3G to Advanced Analytics: Shihab Ahmad’s Leadership Journey in Bangladesh’s Telecom Industry

Shihab Ahmad is the Chief Commercial Officer at Robi. He assumed the role in January 2020, following his prior position as the Chief Digital Services Officer in August 2017. He…

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The Journey of a brand aligned with Country’s Infrastructural Development

Bangladesh's development in the last few years can be depicted profoundly by the unprecedented infrastructural development we have obtained. 2022 is an excellent example in this regard. This year the…

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The Indispensable Maritime & Marine Industry and The Necessary Expansion

The shipping industry and business are as old as human civilisation. Additionally, shipping is a very old industry in Bangladesh. Without question, shipping has a significant impact on our economy.…

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TUNE INTO ‘DIGITAL AUDIO’ IN 2021

The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…

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